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HYDERABAD: The Indian enterprise actuality TV sequence, the primary season of which was aired from December 20, 2021 to February 4, 2022 on Sony Leisure Tv India, has acquired folks of all ages hooked to their screens. It has impressed entrepreneurs to assume massive. Shreya Veronica compiles experiences of Hyderabad start-ups that made it to the units of the present
‘We really feel like mini-celebrities’
Ravi & Anuja Kabra (Skippi Ice Pops)
Banjara Hills-based Skippi Premium Ice Pops is India’s first ice-pops model. Ravi Kabra, co-founder and CEO; and Anuja Kabra co-founder and COO; share that to supply high-quality merchandise which are clear, inexperienced and wholesome, they labored in the direction of bringing down the consumption of synthetic flavours and colors to zero. Sharing their expertise about how they ended up being on the present, they are saying,
“We utilized for Shark Tank in early August final 12 months and there have been about four-five rounds that we needed to undergo earlier than we could possibly be finalised for the shoot in Mumbai. As soon as we have been on the units, issues modified for us. It was fairly thrilling and terrifying on the identical time — as a result of a variety of start-ups walked away dejected. From the 66,000 functions that got here in, 187 acquired short-listed and solely 60 of us acquired funded. So, the success fee was solely 0.1 per cent.”
They have been the primary model on Shark Tank India to have achieved funding from all of the 5 sharks on the panel. Ravi says, “In actual fact, Peyush Bansal (the founder-CEO of Lenskart), who wasn’t on the panel, determined to spend money on us after a number of days. Immediately, Skippi Ice Pops is manufactured and distributed throughout each outlet in liquid format. Individuals now not have to have a freezer to promote or retailer these. We promote our ice-pops in liquid kind, folks should buy them, freeze and revel in.”
He says that they really feel like mini-celebrities. “Every time we stroll right into a restaurant, are at any public place and even at our workplace, folks stroll as much as us and wish to click on footage with us. Now we have achieved one thing phenomenal, I’d wish to imagine so.”
A game-changing expertise
Ishmail Badri & Tasneem (Guardian Gears)
Ishmail Badri and his spouse Tasneem, founders of the bike accent start-up Guardian Gears in Secunderabad, share that merely that includes on the present has turned out to be a game-changing expertise for them. “I’ve been watching Shark Tank USA since its first season. Final 12 months, once I heard the present was coming to India, I made a decision to register. In the course of the first lockdown, I noticed a contestant on Shark Tank Australia making an entry on his Royal Enfield. I dreamt of doing the identical. I registered in February, in August we acquired a name for the audition and shot in November. The expertise was wonderful and it was a studying curve for us,” Ishmail tells CE.
He provides that Vineeta Singh, the founder and CEO of Sugar Cosmetics, was his favorite shark. “Aman (Aman Gupta, co-founder and advertising director of headset firm Boat) was nice too. After the present acquired aired, our telephones wouldn’t cease ringing. We had folks from overseas calling us up about our merchandise. Inside simply days, the tables have turned — earlier it was us who would name folks up and now it’s the opposite approach spherical,” he says.
That includes on such an enormous platform has come as an important supply of validation for Guardian Gears. “When entering into the present, we by no means anticipated any of this. Of over 62,000 candidates, 800-1,000 firms have been known as for auditions and a few 150 have been featured on the present,” Ishmail says.
Searching for funding of Rs 5
CoCoFit made probably the most humble impression on the present. Searching for an funding of solely Rs 5 from every shark, its founders left no stone unturned to make their time on the present worthwhile. Shashi Kanth, the founder, introduces us to his enterprise. “Merely put, coconut meets health right here. We make and promote near 135 merchandise which are product of coconut and its by-products. From coolers and slushes to shakes and ice lotions, we’ve got all of them.”
On how they landed on the present, he shares, “Once we got here throughout a notification of Shark Tank India, we utilized for it and acquired to know that we have been chosen through the preliminary screening. We then acquired by means of phase-two and eventually the audition. We have been already doing brisk enterprise, and now, Shark Tank has helped us get extra traders. Reasonably than entering into negotiations, we determined to present it away without spending a dime. It was like us shopping for three sharks. Based mostly on the traction we acquired, we had near 2,800 franchise requests, that’s large!”
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