Subway Strikes Deal to Open 700 New Locations in Thailand

Subway and About Ardour Co. Ltd., an current Subway multi-unit franchisee and main meals and beverage (F&B) retailer in Thailand, signed a brand new Grasp Franchise Growth Settlement to considerably increase Subway’s presence within the area.

About Ardour Co. Ltd. is a fast-growing firm with confirmed success within the fast service restaurant and F&B industries. Underneath the brand new partnership, About Ardour Co. Ltd. will open greater than 700 new Subway areas throughout Thailand over the subsequent decade, increasing on the model’s present footprint of over 130 eating places in Bangkok by greater than 5 occasions.

Underneath the stewardship of About Ardour Co. Ltd., current and future eating places will adapt Subway’s new, vibrant “Recent Ahead” design, whereas additionally permitting franchisees the flexibleness to include components of the wealthy Thai tradition into their eating places. To fulfill the various wants of in the present day’s shoppers and drive franchisee profitability, About Ardour Co. Ltd.’s focus can be to make sure eating places are in areas with excessive accessibility and visibility, together with drive-throughs and non-traditional restaurant fashions, comparable to kiosks and Seize & Go.

“At present’s announcement is a big step in the direction of rising our Asia Pacific enterprise,” says John Chidsey, Chief Government Officer of Subway. “We now have seen a robust demand for Subway throughout Thailand and, with About Ardour Co. Ltd.’s current data of our enterprise mannequin and success in implementing operational excellence throughout their present restaurant areas, we’re assured they are going to be profitable in strategically increasing our presence within the nation.”

“We now have seen huge success in our Subway eating places all through Bangkok and are dedicated to persevering with to construct worthwhile and sustainable development and provoking model love amongst Thai shoppers,” provides Thanakorn Thanawarith, Founder and Director of About Ardour Co. Ltd. “As visitors throughout Thailand more and more search better-for-you, handy and inexpensive meals choices, we’re assured Subway can be a welcome and distinct different to the [quick-service restaurant] manufacturers historically provided within the area. We thank Subway for trusting and selecting About Ardour Co. Ltd. as a part of the model’s success in Thailand.”

The settlement with About Ardour Co. Ltd. is a part of Subway’s multi-year transformation journey to construct a Higher Subway and enhance throughout all elements of the model because the enterprise expands its presence all over the world. In Asia Pacific, the current market entry into Indonesia and in the present day’s newly shaped partnership in Thailand is simply the beginning. Subway will proceed to hunt sturdy companions with experience in an area market because it aggressively doubles its present community of eating places within the area to over 6,000 within the subsequent 5 years.