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Since September 2021, SuperBeauty was born as a way to assist neighborhood magnificence shops enhance their processes. Alongside the way in which, they met generations of girls operating their very own companies.
This startup created a platform to provide magnificence shops, eliminating lengthy conventional distribution chains and giving prospects the chance to position their orders with a single click on in a market place.
Maria Alejandra Gonzalez, founder and CEO of SuperBeauty, explains the success of the e-commerce platform, which right this moment provides greater than 10,000 shops in Colombia and almost 35,000 hair salons.
The founding father of SuperBeauty considers that due to the digital provide proposal, via which companies obtain the whole lot in a single supply, in lower than 24 hours and with no minimal buy quantity, they’ve develop into consolidated as an ‘e-commerce ‘ chief within the magnificence sector.
There are numerous unbiased and casual companies within the nation, and new enterprise concepts which have been the ‘increase’ lately. As SuperBeauty, what we do is strengthen them, in order that they, with out a minimal buy quantity, can begin or enhance their enterprise.
As well as, SuperBeauty is a enterprise run by girls, 80% of our business pressure is led by them and the concept of empowering them as entrepreneurs is turning into stronger. In different phrases, to proceed providing them instruments in order that they’ll handle their companies and transfer ahead with their desires.
How have you ever solved these challenges?
Previous to the launch of our platform, in September 2021, we spent two months listening to our shoppers and actually understanding their wants. Additionally, associated to logistics, we’ve opened micro warehouses or distribution facilities for patrons. We began with the vineyard in Bogotá and in a few weeks we’ll open the one in Medellín. We additionally implement the final mile to satisfy the promise of delivering merchandise in lower than 24 hours.
Concerning the portfolio, the concept is to interrupt that barrier of not solely having manufacturers which have been positioned for a few years on the platform, but additionally these manufacturers, thought-about rising, as a result of they’re not too long ago arriving within the nation. To do that, we knock on the doorways of all prospects, presenting these merchandise and the advantages they provide.
What initiatives are coming to your entrepreneurship?
The dream is to develop into an app for magnificence companies, via which they can’t solely provide their companies, but additionally purchase companies equivalent to coaching in using merchandise, financing, that’s, that they’ll handle your credit score on the SuperBeauty platform, and likewise handle the stock of your level of sale.
What do you search for in your workers when hiring? What’s the precedence?
It actually relies on every space, however I can say that 80% of our gross sales pressure are girls. We’re those who dwell magnificence and we merely search for appropriate profiles in every space. Being a class of magnificence, girls are inclined to have further information as a result of we dwell magnificence every day. It’s vital to us that ladies are a giant a part of this firm.
I imagine that to undertake in Colombia and in any a part of the world, three issues are wanted: ardour for what’s being finished. The second is to suppose large and centered on progress, and the third is the flexibility to execute. I imagine that in Colombia and globally, it’s a very large problem.
It’s important to have the mixture of those three, as a result of, for instance, with out ardour you’ll surrender or say ‘I’m leaving’. After I speak about specializing in progress, the identical factor goes to occur. If there isn’t any need to unravel an issue, there could be no entrepreneurship. Together with the execution capability that’s very important for there to be an organization. It’s important to be keen about the issue however not concerning the resolution.
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