Many young Japanese people aren’t drinking sake these days

Extra generally identified in Japan as nihonshu, sake is the enduring Japanese beverage produced from fermented rice, identified and liked everywhere in the world. So widespread is the alcoholic drink that even internationally famend musicians like Ed Sheeran and Foo Fighters collaborated with an esteemed Japanese breweries to make their very own sake.

In reality, the 180-year-old brewery that the Foo Fighters collaborated with, the Tatenokawa sake brewery in Yamagata Prefecture, not too long ago did an unbiased examine that appeared into the sake consuming habits of younger Japanese folks.

The survey requested 10,000 women and men ranging in age between their 20s and 60s how typically they drank sake. Out of those that responded of their twenties or thirties, 28 p.c mentioned they’d not drunk sake for over a 12 months, and 42 p.c responded saying they’d by no means drunk sake earlier than, that means 70 p.c of younger folks surveyed had not had any sake in over a 12 months.

Photograph: Pakutaso

The survey additionally revealed a gender discrepancy, with 74 p.c of all ladies surveyed having not drunk any sake for over a 12 months. Ladies additionally tended to choose consuming sake with household or buddies, whereas extra male respondents mentioned they drank sake alone. With the coronavirus making it tough for folks to have large consuming events, the Tatenokawa brewery is worried that this may occasionally end in much less ladies consuming sake sooner or later.

Netizens appeared largely unsurprised by the outcomes of the survey, with many mulling over the explanations behind sake’s obvious fading recognition.

“Sake all the time provides me actually unhealthy hangovers, even when I drink just a bit bit.”

“Respectable sake is dear. Younger folks may not be consuming it as a result of it’s simply too costly.”

“Numerous folks today simply don’t drink alcohol, interval. It’s not a lot ‘I don’t drink sake’ as ‘I don’t drink in any respect’.”

“I follow consuming spirits. It appears more healthy someway.”

“I drink sake at work events, however I’d by no means drink it if I had to decide on.”

The brewery hopes the outcomes of the survey can be utilized to consider new methods to take pleasure in sake transferring ahead. We don’t declare to be sake specialists, however we’d advocate mixing some sake with different widespread merchandise — like Equipment Kats, for instance.

Supply: Japan Agricultural Information by way of Otakomu

Learn extra tales from SoraNews24.

— Japan has new sake Equipment Kats produced by a 393-year-old Hyogo sake brewer

— Foo Fighters unveil an unique new Japanese sake

— New Ume Sake Japanese Equipment Kat options the flavour of conventional plum wine…with a twist

• Exterior Hyperlink
• 
  https://soranews24.com/2022/02/22/many-young-japanese-people-arent-drinking-sake-these-days/

© SoraNews24