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SARGODHA – A seminar titled the ‘Function of media in selling integration, tourism and enterprise in Pakistan’ was organised by the Division of Communication and Media Research, College of Sargodha, in collaboration with the Voice of Punjab, right here on Thursday. College students have been knowledgeable concerning the significance of digital media literacy, utilizing media for integration, and the way college students can play their function in selling tourism and enterprise by way of media on the seminar.
The occasion was attended by Affiliate Professor BZU Multan Dr Hassan Raza Sherazi, In-charge Division Communication & Media Research, UoS Noman Yaser, Assistant Professor UoS Dr Muddassar Hussain, Assistant Professor UoS Dr Abdul Rehman Qaiser, school members and quite a lot of future media practitioners.
Addressing the seminar, Dr Sherazi careworn establishing new manufacturers and companies to achieve out to prospects straight by way of the media. He additionally imparted information about advertising and marketing methods amongst college students. “When persons are unhappy with service, they known as the businesses to account for that. Thus, fixing the issues of the purchasers within the kindest methods will result in a greater repute for enterprise” he added.
Dr Abdul Rehman emphasised that in in the present day’s world, media was the most suitable choice for disseminating info and selling tourism in a quicker, simpler and cheaper means and tourism advantages from the mixing of sentimental picture and financial potential domestically, nationally and internationally.
Dr Muddassar Hussain mentioned that media have a vital function to play in placing rising locations. “Tourism is very depending on media reporting as a result of the overwhelming majority of journey choices are made by individuals who have by no means seen the vacation spot first hand for themselves,” he mentioned.
Concluding the discuss, Noman Yaser highlighted the significance of media in Pakistan’s current safety, integrity, enterprise and tourism associated points. He exhorted college students to make use of the media correctly and keep related with the narrative of the state protecting in view the integrity of the nation.
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