[ad_1]
5 native companies not too long ago participated in Japan’s main F&B tradeshow FOODEX 2022 for the primary time to hunt market validation and discover potential export alternatives.
Darussalam Enterprise (DARe), the Embassy of Brunei in Japan and the ASEAN-Japan Centre (AJC) collectively collaborated for the participation of Brunei companies as a part of a wider, ongoing product growth venture known as Enhancing High quality of Brunei Merchandise.
This 12 months’s FOODEX Japan ran from March 8 to 11, 2022, on the Makuhari Messe in Chiba, drawing 1000’s of members from over 90 international locations.
Native merchandise from Ghanim Worldwide Company, Volco Enterprise, Sabli Group of Firms, Taurean Bakeshop & Café, and Syarikat Rizqussalam have been shipped to Japan and exhibited at Brunei’s sales space which was visited by distributors, retailers, and different potential enterprise companions.
The Embassy of Brunei Darussalam and AJC initiated the Enhancing High quality of Brunei Merchandise venture in 2020 in collaboration with DARe to evaluate and develop current Bruneian-made merchandise for the Japanese market.
The venture engaged product consultants from the Japan Affiliation of Worldwide Enterprise Advisors (AIBA) to supply consultancy to 10 native producers over enhancing completely different facets of their merchandise, which incorporates branding, packaging, and style.
The inaugural participation of Brunei companies in FOODEX can also be a part of DARe’s Market Entry initiatives, which goals to supply alternatives for native companies to entry new markets domestically and overseas by way of enterprise matching, tradeshows, and the availability of direct on-line and offline gross sales channels.
Market Entry additionally affords coaching and consultancy programmes that may assist companies enhance inside competencies and obtain worldwide requirements.
Chargé d’affaires on the Embassy of Brunei in Japan Pg Mohd Azian Pg Dato Paduka Haji Maidin mentioned Brunei’s participation in FOODEX is an element ongoing, joint efforts to assist native merchandise enter the Japanese market.
“Japanese clients have at all times been naturally curious to know extra about Bruneian merchandise. Our participation in FOODEX is a worthwhile alternative because it showcases what we will provide in addition to elevate consciousness about Brunei as a complete,” mentioned Pg Mohd Azian.
“With assist from DARe, the Embassy will proceed to work arduous to have interaction with Japanese distributors and importers to penetrate the market right here.”
Volco Enterprise, a home-based producer of sizzling sauce, mentioned their participation in FOODEX and the Enhancing High quality of Brunei Merchandise venture have introduced ahead their plans to increase to an industrial location quickly.
“We now have been producing our sizzling sauce since 2014, promoting largely by way of social media and phrase of mouth. Two years in the past, we have been in a position to enter retail shops because of DARe’s Bruneian Made grocery store cabinets, and at this time, we are actually promoting at greater than 12 shops throughout the nation,” mentioned Mohd Vol Momin, who runs the enterprise together with his daughter Nadiatul.
“Now, we need to see what’s the potential of our product abroad, and FOODEX is a chance to have our product showcased not solely to the Japan market however the Asian area as effectively.”
For FOODEX, Volco provided their signatureLanun sizzling sauce in 255ml bottles within the flavours of Tom-Tom Lemongrass and Pineapple Dawn.
In the meantime, native bakery Taurean exhibited 5 flavours of their oatmeal-based cookies, with modified packaging on the recommendation of AIBA.
“Our participation in FOODEX helps us collect extra suggestions on our merchandise for us to have the ability to repeatedly enhance and make our merchandise extra aggressive for potential export,” mentioned Taurean’s proprietor Tsang Poh Yee.
Taurean’s cookies, offered domestically in jars of 150g to 160g, have been modified to have every cookie within the jar individually wrapped for FOODEX, an method her advisor believes would assist enchantment to Japan’s sanitary-focused market.
“The worth of the Japanese consultants has been to assist us perceive in higher element what the retailers and shoppers in that market search for, and in flip, see how we will apply these insights to enhance the marketability of our native merchandise,” added Poh Yee.
Companies seeking to be taught extra or take part in Market Entry’ programmes and alternatives can go to dare.gov.bn/market-access or contact market.entry@dare.gov.bn.
Associated
[ad_2]
Source link
