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In This autumn 2021, China’s Quora Zhihu’s person base continued its fast development, with common MAUs growing by 36.4% year-over-year to 103.3 million. The common MAUs for the 12 months 2021 was 95.9 million, representing a development of 40.0% from 2020.
Zhihu’s common month-to-month paying members reached 6.1 million within the fourth quarter of 2021, representing a development of 102.0% over the fourth quarter of 2020. The common month-to-month paying members for the 12 months was 5.1 million, representing a development of 114.8% from 2020.
Its whole revenues had been RMB1,019.2 million (US$159.9 million) within the fourth quarter of 2021, representing a development of 96.1% over the fourth quarter of 2020. Whole revenues for the 12 months had been RMB2,959.3 million (US$464.4 million), representing a development of 118.9% from 2020.
Throughout This autumn 2021, Zhihu’s content-commerce options and paid membership companies continued to develop quickly, increasing 380.2% and 100.0%, respectively, by way of income on a year-over-year foundation, and collectively contributed 56.5% of Zhihu’s whole income within the quarter.
Zhihu’s gross revenue was RMB479.8 million (US$75.3 million) in This autumn 2021, representing a rise of 44.1% YoY. Gross revenue for the 12 months was RMB1,553.9 million (US$243.8 million), representing a rise of 105.1% from 2020.
Gross revenue was RMB1,553.9 million (US$243.8 million) in 2021, in contrast with gross revenue of RMB757.8 million in 2020.
The gross margin within the fourth quarter of 2021 was 47.1%, in comparison with 64.1% in the identical interval of 2020.
Internet loss was RMB383.3 million (US$60.1 million) within the fourth quarter of 2021, in contrast with RMB90.1 million in the identical interval of 2020. Internet loss was RMB1,298.9 million (US$203.8 million) in 2021, in contrast with RMB517.6 million in 2020.
As of December 31, 2021, Zhihu had money and money equivalents, time period deposits, and short-term investments of RMB7.4 billion (US$1.2 billion), in contrast with RMB3.1 billion as of December 31, 2020.
Zhihu simply turned a public firm listed on the New York Inventory change throughout the first quarter of 2021. Learn its profile right here.
The rise of paid digital content material in China
Internet loss was RMB321.1 million (US$49.7 million) within the second quarter of 2021, in contrast with RMB116.1 million in the identical interval of 2020.
China social media customers’ content material desire by training ranges
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