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Pernod Ricard Korea, the Korean unit of the Paris-based world wine and spirits firm Pernod Ricard, introduced on March 16 that it has efficiently carried out a digital marketing campaign for accountable consuming, with the ‘#Make Recollections, Not Hangovers’ video reaching practically 1 million folks.
The Korean marketing campaign, which coated key cities in Korea, was designed to boost consciousness on the dangerous results of binge-drinking and promote a tradition of accountable consuming. It was concurrently executed in 5 Asian international locations — South Korea, Japan, Hong Kong, Taiwan and the Philippines. The marketing campaign was made available to Millennials and Gen Z aged 19 and above by digital channels reminiscent of Instagram and Fb.
The digital marketing campaign was composed of video and quizzes designed to assist folks perceive binge-drinking and associated dangers, clarify sensible methods to interact in accountable consuming, and take a look at folks’s information on the data offered to assist ship an efficient marketing campaign message.
The ‘#Make Recollections, Not Hangovers’ Asia marketing campaign proved a terrific success by reaching about 6.3 million shoppers, 61 p.c of the goal inhabitants within the 5 international locations and attaining about 1 million views in Korea. Additional, the marketing campaign was profitable in educating younger adults on the hazards of binge-drinking and find out how to drink responsibly, with these uncovered to the marketing campaign messages demonstrating a information raise when examined.
Alex Ryoo, HR & Company Affairs Director of Pernod Ricard Korea stated, “Because it takes time for newly acquired information to be put into follow, we plan to proceed client campaigns that share correct info on alcohol and methods to follow accountable consuming.”
Frantz Hotton, CEO of Pernod Ricard Korea, famous, “Pernod Ricard Group is striving to advertise a accountable consuming tradition by encouraging shoppers to share secure and convivial moments with their family members by consuming our merchandise responsibly. Pernod Ricard Korea will proceed to conduct a wide range of digital campaigns to assist create a strong tradition of accountable consuming in Korea.”
Pernod Ricard Group has been implementing a variety of actions to advertise accountable consuming all over the world as a part of its dedication to sustainability and accountability. Beginning with the marketing campaign “Eat, Pause, and Hydrate” in 2021, pointers for accountable consuming that anybody can simply follow, this time spherical the corporate raised younger shoppers’ consciousness on the dangers of binge-drinking by its digital marketing campaign #Make Recollections, Not Hangovers.
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