Arla Foods aims for further expansion in Bangladesh

Arla Meals has mentioned that it sees “nice potential” for progress in its greatest market in southeast Asia; Bangladesh.

The European dairy cooperative has bought merchandise within the nation for over 60 years, with Arla Meals Bangladesh being established in 2014.

Arla is owned by nearly 9,000 farmers in Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands.

The corporate’s DANO product was lately named ‘most cherished full cream milk powder’ on the Finest Model Award in Bangladesh for the seventh consecutive time.

Arla has reported annual progress within the Asian nation of round 10% in recent times. Nonetheless, the co-op had an distinctive efficiency in 2021 reporting a 25% improve in progress.

This was primarily pushed by DANO, which is now consumed in one-in-every three households in Bangladesh the place there’s a inhabitants of 165 million.

“DANO has been a family title in Bangladesh since 1961. Throughout these greater than 60 years, the model has been part of tales, reminiscences and journeys of thousands and thousands of households,” Peter Hallberg, managing director of Arla Meals Bangladesh, mentioned.

Though DANO stays on the core of Arla Meals’ plans for Bangladesh, the dairy cooperative can be trying to increase into new classes to safe long-term progress.

Govt vp and head of Arla Meals Worldwide Simon Stevens outlined:

“Southeast Asia was our greatest area measured in progress final 12 months. And though we noticed progress in all markets within the area, Bangladesh was the star of the present.

“And never solely have we seen spectacular progress numbers popping out of Bangladesh, we foresee this image persevering with within the coming years, which is why we given it a outstanding place in our new five-year technique, Future26, the place constructing progress platforms, resembling Bangladesh, is a key constructing block.

“There continues to be nice progress alternatives for us inside household vitamin however we’re additionally establishing native manufacturing at a UHT manufacturing unit, investing in that market as nicely,” Stevens mentioned.