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Progresif Sdn Bhd received two classes within the current 2022 Asian Telecom Awards, being recognised as Brunei’s ‘Cell Operator of the 12 months’ and the most effective ‘Advertising & Model Initiative of the 12 months’ for his or her company social accountability (CSR) challenge ‘Progresif for Colleges’ in collaboration with the Ministry of Training (MoE).
Over the past two years, the COVID-19 pandemic has introduced tough circumstances which have made innovation, adaptation, and agility a few of the mandatory traits for company firms to remain heading in the right direction to maintain clients blissful, staff acting at excessive ranges and the books balanced.
The entries have been judged, and winners have been chosen by trade leaders comprising Head of Know-how, Media and Telecommunications and Head of Purchasers and Markets Growth at KPMG Asia Pacific Darren Yong; EY-Parthenon ASEAN Chief and EY ASEAN Know-how, Media & Leisure and Telecommunications Sector Market Section Chief at EY Joongshik Wang; World Know-how, Media and Telecommunications Business Chief at PwC China Wilson Chow; Asia Pacific Telecom, Media, and Leisure Sector Chief at Deloitte Michinori Sato.
Progresif earned their nominations within the two classes – ‘Cell Operator of the 12 months’ and ‘Advertising & Model Initiative of the 12 months’ – based mostly on two campaigns: the launch of the Progresif MORE postpaid cell plan, and the ‘Donate Information’ marketing campaign in collaboration with the MoE.
The judges felt Progresif embodied these traits of their efficiency, however it was the corporate’s steadfast dedication to serving to the communities in want as a part of their CSR that rounded off Progresif’s profile as enterprise to pay attention to and one which stands out amongst the remaining.
Progresif cemented itself as Brunei’s prime cell operator for his or her achievements of their MORE postpaid cell plan launch, releasing a brand new product to the market on the peak of the pandemic’s second wave. The launch was Brunei’s first totally digital marketing campaign together with a live-streamed launch, a viral TikTok marketing campaign, the corporate’s first-ever remotely directed Advert through Zoom and a Progresif Media socially distanced experiential collection premiere watch-along to have interaction hundreds of neighborhood members.
The judges famous Progresif’s digital marketing campaign which additionally included the introduction of on-line purchases through their new net retailer, free door-to-door supply of purchases, and use of WhatsApp and Fb Messenger for neighborhood engagement and after gross sales care.
“Profitable this award represents a big achievement, particularly for a telecom firm working in a small market. We needed to really differentiate ourselves whereas nonetheless being very related – and the MORE! Plan allowed us to attain each. We’re happy to supply an answer that enables our clients to develop along with us,” mentioned Progresif’s Chief Industrial and Digital Officer Adi Iskandar bin Haji Basri.
Progresif’s Chief Company Technique Officer Johan bin Dato Dr Haji Johar commented, “Profitable this award is a testomony to the collaborative industrial and artistic ingenuity of the workforce. We took take a look at the market and realised that there was not something on the market that spoke to the rising TikTok era – which is changing into an more and more essential market. We’re significantly pleased with filming Brunei’s first-ever Zoom-directed commercial.”
Within the case of ‘Advertising & Model Initiative of the 12 months’ award for the Donate Information CSR marketing campaign with MoE, judges have been impressed by the selfless and socially accountable efforts of the corporate to accomplice with the federal government and sponsor infrastructure to supply 10 native colleges with broadband Web and supply a platform for the general public to donate knowledge to college students.
By the platform, each Progresif and non-Progresif subscribers are capable of donate cash through SMS and on-line banking which was then transformed to knowledge for college kids to make use of throughout on-line training.
When the second wave hit Brunei in August 2021, Progresif adjusted the precedence to help any college students in want of knowledge and units to maintain education from dwelling. Inside six months of the marketing campaign’s launch, the ‘Donate Information’ collected over BND10,500 from the general public, translating to SIM playing cards protecting 350 college students in want.
By February 2022, donations had reached BND58,000 and mirrored the general public’s response to help Progresif’s trigger for training, having offered the equal of 20,000GB price of knowledge add-ons to college students.
Talking of the influence of the marketing campaign, Progresif’s CSR and Sponsorship Coordinator Amilin Mat Sah mentioned, “The initiative was the primary of its kind in Brunei, and demonstrated how variety and supportive people, in addition to companies, are in aiding our college students and educators in Brunei Darussalam. It emphasises the significance of social accountability, and this award belongs to all of us.”
Progresif Chief Government Officer Hajah Nurul Haniah binti Haji Jaafar mentioned, “Receiving these awards for Progresif is once more one other important achievement, following the regional award we earned final 12 months for Finest Worker Expertise.
“This encapsulates all Progresif stands for, our individuals and our capabilities this recognition really highlights the energy of collaboration, the fervour we’ve for repeatedly enhancing and innovating, by no means settling and all the time progressive and able to give and do extra for our clients and stakeholders. I hope that is simply one of many many achievements and recognitions that we’ve but to come back throughout in our journey and that that is the beginning of many extra success tales to come back.”
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