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Taobao, JD, and Pinduoduo are the highest 3 advertisers by whole advert spend in 2021 amongst all Chinese language web corporations. Taobao’s whole advert spend exceeded 10 billion yuan (US$1.68 bn) in 2021, adopted by JD (9.5 billion yuan or US$1.50 billion), in response to information from QuestMobile.
Amongst non-internet corporations, the highest three advertisers are L’Oreal, Unilever, and P&G in 2021 with a complete advert spend of three.35 billion yuan, 2.97 bn yuan, and a pair of.04 bn yuan respectively.
Whole advert spend in show promoting decreased additional in 2021 by 7.6% YoY.
Learn extra on China’s digital promoting insights right here.
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