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Colgate is assembly the oral care wants of Gen Z and Millennial customers and providing unique offers with its Tremendous Model Day marketing campaign on Shopee Mall
HO CHI MINH CITY, VIETNAM – Media OutReach – 15 April 2022 – Colgate, the worldwide chief in oral care, collaborates with Shopee, the main e-commerce platform in Southeast Asia and Taiwan, to launch their new electrical toothbrush that’s ‘Tailor-made for Your Smile’. The electrical toothbrush was developed based mostly on the model’s analysis into class and cultural tendencies to create product improvements that swimsuit the life-style of contemporary customers. It’s only accessible on-line and in 5 markets — Singapore, Malaysia, Thailand, Vietnam, and the Philippines, and consumers can stay up for particular launch offers solely on Colgate’s official retailer on Shopee Mall.
The brand new electrical toothbrush lets customers personalise their brushing expertise with 10 ranges of vibration intensities and 4 completely different cleansing modes — squeaky clear, sparkle, gum care, and night time spa. With a complete of 33 mixtures, customers can customise their brushing expertise for simply what they want.
It comes filled with good options that present real-time “teaching” for the perfect brushing expertise, together with its good stress sensor to remind customers to use much less stress when brushing their tooth, a quad pacer that pulses when it’s time to change the brushing space, and a built-in timer of two minutes for optimum effectivity.
Yves Briantais, Vice President Advertising and marketing, Asia Pacific, Colgate-Palmolive mentioned: “We’re extraordinarily pleased and excited to launch Colgate’s first good electrical toothbrush on Shopee to assist folks in Vietnam noticeably enhance their oral well being. With a big and fast-growing base of digital customers on this area, we determined to undertake a digital-first method aimed toward reaching and serving them with an attractive and tailor-made on-line purchasing expertise. We hope to encourage customers to improve from their trusty handbook toothbrushes to 1 that may carry them a personalised brushing expertise.”
Pavan Challa, Director, Regional Model Partnerships, Shopee mentioned, “Previously yr, we’re seeing extra customers purchasing on-line for important merchandise, with 8 occasions extra customers purchasing on-line no less than as soon as a month on Shopee Mall. We’ve got been working with manufacturers resembling Colgate to develop our product selection to satisfy this growing demand. With Oral Care as our fastest-growing subcategory, we’re glad to be the unique e-commerce platform to carry Colgate’s revolutionary good electrical toothbrush to our consumers. We’ll proceed partnering with manufacturers to supply consumers entry to larger comfort, selection, and worth all-year-round by means of Shopee Mall.”
Final yr, Shopee and Colgate-Palmolive signed their first Memorandum of Understanding (MoU) to collectively drive e-commerce penetration for the Private Care class on Shopee within the area. It marked a key milestone in deepening collaboration on a number of fronts to speed up the expansion of Colgate-Palmolive’s digital commerce enterprise throughout Southeast Asia and Taiwan by greater than 20x by 2025. Oral Care is the fastest-growing subcategory on Shopee, pushed by growing shopper demand for trusted manufacturers and revolutionary merchandise.
Beginning this yr, Colgate-Palmolive grew to become a strategic associate below Shopee’s Regional Champion Manufacturers Programme[1], which can assist to strengthen Colgate-Palmolive’s on-line presence and ship extra of their revolutionary and high-quality merchandise to hundreds of thousands of households by means of Shopee’s in depth attain.
‘Tailor-made For Your Smile’ Tremendous Model Day
From April 17 to 19, Colgate provides unique promotions for the ‘Tailor-made For Your Smile’ electrical toothbrush. The product is 42% off with the present worth of 1.850.000 dong. Moreover, customers can obtain a 100.000 dong low cost voucher and a present that’s value 750.000 dong from Colgate. Lastly, when becoming a member of a writing critiques for the product contest, customers have an opportunity to win a prize value 2.280.000 dong together with: a sleeping masks from Laneige and a yr to make use of Colgate merchandise.
Discover out extra concerning the Colgate Tailor-made For Your Smile marketing campaign right here.
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About Colgate-Palmolive
Colgate-Palmolive Firm is a caring, revolutionary progress firm reimagining a more healthy future for all folks, their pets and our planet. Targeted on Oral Care, Private Care, Residence Care and Pet Diet, the Firm sells its merchandise in additional than 200 nations and territories below manufacturers resembling Colgate, Palmolive, elmex, hiya, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA Pores and skin, Protex, Sanex, Softsoap, Velocity Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, in addition to Hill’s Science Food regimen and Hill’s Prescription Food regimen. The Firm is acknowledged for its management and innovation in selling environmental sustainability and neighborhood well-being, together with its achievements in saving water, decreasing waste, selling recyclability and bettering kids’s oral well being by means of its Vibrant Smiles, Vibrant Futures program, which has reached greater than 1.3 billion kids since 1991. For extra details about Colgate’s international enterprise and the way the Firm is constructing a future to smile about, go to 
www.colgatepalmolive.com .
About Shopee Mall
Shopee Mall is the area’s main on-line mall providing one-stop entry to a variety of worldwide and native manufacturers and retailers. Customers can get pleasure from three ensures delivered by Shopee Mall — 100% genuine merchandise, free returns and free transport. With always-on offers, leisure and a sturdy loyalty programme, Shopee Mall provides an unparalleled on-line purchasing expertise and finest worth all yr spherical. Shopee Premium was launched in 2020 so as to add larger selection to Shopee Mall. Customers can store from a curated collection of premium trend, magnificence and way of life merchandise from famend luxurious manufacturers.
#ColgatePalmolive #ShopeeMall
The issuer is solely accountable for the content material of this announcement.
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