Thomas Cook India signs agreement with Maldives Marketing and PR Corporation

Journey providers firm Thomas Prepare dinner (India) Restricted has signed a strategic settlement with Maldives Advertising and Public Relations Company (MMPRC) in a sustained endeavour to advertise the Maldives by boosting visibility and visitations from the India market. This partnership goals to deploy a multi-pronged technique focussed on product improvement, knowledge-training and advertising and marketing. The advertising and marketing marketing campaign would prolong throughout a viable vary of exterior media and owned properties, together with print, digital and social media platforms, internet messages, emailers, and so on with an intention to place the Maldives as a top-of-mind vacation spot and speed up demand from India’s households, {couples}/honeymooners, millennials, younger professionals, MICE and B-leisure segments.

Rajeev Kale, President & Nation Head – Holidays, MICE, Visa, Thomas Prepare dinner (India) Restricted mentioned, “Maldives is a invaluable and strategic associate for us on the Thomas Prepare dinner India Group and we’re delighted to maintain our collaboration with Maldives Advertising and Public Relations Company (MMPRC). Our settlement has been timed completely to leverage India’s key reserving season for the upcoming Summer season vacation season. Our multipronged strategy is strategic and long run: with an unerring eye on information/training of our entrance line groups, sturdy product focus and enticing promotions to showcase Maldives. We plan to maximise our highly effective omnichannel community to profit this partnership – providing clients the selection and comfort of choosing their most well-liked mode of contacting us: by way of our vacation app, digital vacation retailer, web site, name centre or intensive retail community pan India.”

Talking on the partnership with Thomas Prepare dinner, MMPRC’s Chief Government Officer and Managing Director, Thoyyib Mohamed, mentioned, “India has been a prime supply market to the Maldives previously couple of years, citing that the market performed an crucial position within the restoration of the tourism sector submit COVID. This marketing campaign with Thomas Prepare dinner would additional increase bookings and arrivals from India for the upcoming summer season season and past.”