‘Alia Bhatt excited to be face of DJWE’

Doha: Preparations are underway for the arrival of Bollywood celebrity Alia Bhatt, the face of this 12 months’s marketing campaign of Doha Jewelry & Watches Exhibition (DJWE), FAB Leisure stated.

“Alia could be very excited, very honoured and joyful to be making her strategy to Doha for DJWE; preparations are on by way of styling, her costume, the piece of jewelry that she’s going to put on and all of the logistics preparations,” FAB Leisure CEO, Fauzia Vohra stated throughout a DJWE Media Roundtable held lately.

Vohra defined that Alia can be inaugurating the occasion and won’t characterize any assortment or model. 

On selecting the Indian actress because the face of the marketing campaign, she stated: “India is an important companion of DJWE, we’ve had the Indian pavilion for a few years, and we additionally needed somebody who has worldwide fame.”

She added, “Alia is a world face. In actual fact, she appeared on the Berlin Movie Pageant for her newest film. Alia can be making her Hollywood debut for a Netflix film. She is extraordinarily common within the subcontinent and is the largest face and identify proper now, so the selection is simple. Additionally, in keeping with the cultural cloth of Qatar, it’s becoming to have Alia over right here.”

Her upcoming film is entitled Coronary heart of Stone, which is Alia’s English-language movie debut. Gal Gadot and Jamie Dornan will even star within the spy thriller film.

That is the primary time the newly-married actress can be inaugurating an occasion within the nation. FAB CEO Vohra stated holding the DJWE this 12 months is phenomenal because the nation will host the FIFA World Cup 2022. 

“Alia is immensely excited, and he or she’s clearly by no means been to the expo. It’s a primary for her, and he or she is aware of that it’s a landmark jewelry occasion globally. DJWE isn’t just one thing huge within the area however globally, and he or she’s excited to be a part of this world occasion.”

Through the seventeenth version of DJWE in 2020, Bollywood celebrity, Sonam Kapoor, was the face of the worldwide marketing campaign “Journey into Marvel,” launched in 16 markets. The exhibit attracted over 32,000 guests. The Doha Jewelry & Watches Exhibition returns on Might 9 to 13 at Doha Exhibition and Conference Heart in West Bay, a 12 months after a pause attributable to COVID-19 restrictions. It options greater than 500 manufacturers from over 10 nations. 

The 18th version will even see the return of the Indian and Turkish pavilions, and a showcase of Qatari designers and workshops will likewise happen through the five-day occasion.