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By CIW Crew
China on-line video market reached 975 million MAU in 2021
Quick video market noticed 934 million customers
Douyin vs. Kuaishou
With China’s on-line video platforms’ rising manufacturing of authentic high-quality content material and growth of person preferences, the visitors has risen steadily, and the whole variety of on-line video customers reached 974.71 million in 2021.
The highest on-line video apps by complete month-to-month lively customers are iQiyi (481M), Tencent Video (445M), Youku (240M), MangoTV (204M), and Bilibili (171M) in December 2021.
With the ever-increasing provide of quick video content material and the continual enchancment of the platform ecology, the lively person penetration fee has approached 80%, and the quick video trade has maintained a gradual development pattern, exceeding 934 million customers in 2021.
Douyin and Kuaishou proceed to dominate this market with a number of apps tailor-made for various segments.
Quick video has change into a prime promoting media in China.
Douyi…
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