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With the launch of latest platform Pheagee, Douyin has made digital trend its new battleground. Can it safe this untapped market?
What Occurred: Digital trend is Douyin’s new battleground. As reported by Tech Planet, a digital trend platform named “Pheagee” is within the pipeline for the Bytedance-owned social media app. It’s rumored to contain each digital trend and idols, and work together with Douyin e-commerce and Bytedance’s digital actuality enterprise.
Forward of the debut of “Pheagee,” Bytedance acquired Chinese language VR startup Pico in August 2021, which ready the technological help for the enormous’s foray into digital trend. The corporate additionally invested in digital lady group A-SOUL and the digital human Li Weike in 2021 and 2022, respectively.
The Jing Take: As gaming and on-line training have been dampened in China, home tech giants are eying progress engines like social e-commerce and the metaverse: digital trend is the candy level marrying these two sectors.
Bytedance will not be the one one betting on it. Final week, social platform Xiaohongshu introduced its collaboration with Shanghai Trend Week, launching the “Design Verse” challenge that includes 9 homegrown designers and placing up a complete of three,000 digital trend gadgets completely on the market on the platform. Proceed to learn the total article right here
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