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If you happen to suppose Pinterest is only a place to search out recipes and fine-tune wedding ceremony planning particulars, suppose once more. With over 431 million customers coming to Pinterest each month to search for inspiration, Pinterest is an efficient platform for constructing your viewers and getting your product in entrance of potential prospects who’re prepared to purchase.
In line with a HubSpot Blogs survey of 310 advertising professionals, 39% of entrepreneurs stated Pinterest generated a excessive return on funding.
With an efficient Pinterest technique in place, you’ll be able to generate natural net visitors, create focused advert campaigns to succeed in your perfect consumers, and promote immediately from the platform. Collect inspiration from these manufacturers who’re yielding large outcomes by means of Pinterest.
Desk of Contents:
- IKEA
- IT Cosmetics
- Jonas Paul Eyewear
- Michaels
- Primally Pure
- Mayvenn
- Samsung
- The ocean
- Lavendaire
- Golde
- The Good Commerce
11 Finest Manufacturers on Pinterest
1. IKEA
What we like: IKEA’s revolutionary integration of its lead-generating quiz and Pinterest suggestions.
IKEA is a globally-recognized model with numerous product choices and configurations. Purchasing for new furnishings and houseware will be an amazing expertise, and IKEA is lowering buyer overwhelm by means of artistic Pinterest advertising.
Potential prospects can take IKEA’s Renocations quiz to unlock which IKEA gadgets would finest go well with their dwelling. On the finish of the quiz, customers are given a Pinterest board of IKEA merchandise they make like, and may then pin the choices to their private boards for inspiration, or store immediately by means of Pinterest after they’re prepared to purchase.
This method works as a result of many purchasers flip to Pinterest for adorning concepts and to save lots of potential product finds in a single place. The combination of product suggestions and pre-populated Pinterest boards is artistic and solves an actual want for purchasers who want to streamline the furnishings shopping for course of.
2. IT Cosmetics
What we like: Savvy key phrase focusing on.
In line with Pinterest, 91% of magnificence searches on the platform are unbranded. Which means when customers are typing beauty-related key phrases in search, they aren’t looking for particular manufacturers. Upon studying this statistic, IT Cosmetics applied a keyword-first Pinterest technique to succeed in customers who have been looking for CC cream on the platform.
This technique gave the model the chance to be discovered by customers who have been inquisitive about studying extra about CC cream and different beauty merchandise however didn’t but have loyalty to any particular model.
Wanting by means of the IT Cosmetics Pinterest account, a number of pins are optimized to be present in CC cream-related. The model’s Pinterest content material exhibits its merchandise in motion by means of tutorial-based movies so customers can see how the merchandise work in real-time. This method has helped IT Cosmetics develop its natural attain on Pinterest, and purchase new prospects.
3. Jonas Paul Eyewear
What we like: Clear perfect buyer identification.
Eyewear model Jonas Paul makes inexpensive, on-trend frames for teenagers and teenagers. Understanding the best potential prospects for the model are mother and father on the lookout for eyewear for his or her kids, Jonas Paul creates natural and paid Pinterest content material particularly for folks.
Implementing this technique has helped the model improve net visitors from Pinterest, leading to greater order worth than net guests from different channels.
4. Michaels
What we like: Seasonal posts and use of Thought Pins.
Pinterest is a superb place to search out inspiration on your subsequent artistic mission, so it is smart that craft retailer Michaels would carry out effectively on the platform.
The Michaels Pinterest account has quite a lot of stunning search-driven posts which are aligned with what customers are looking for every season. Content material pinned to the Michaels Pinterest account usually options movies of seasonal craft tasks immediately linking to gadgets that may be bought from Michaels.
The model additionally runs keyword-focused vacation campaigns, focusing on customers who seek for phrases associated to tasks that may be executed with merchandise from the shop. Along with driving on-line conversions, Michaels’ Pinterest efforts have additionally elevated in-store visitors by 8%.
5. Primally Pure
What we like: Instructional content material to nurture new prospects.
Primally Pure is a pure magnificence model that makes non-toxic deodorant and physique care merchandise. The model’s Pinterest account has been one in all its key drivers of progress.
On Pinterest, the Primally Pure account is concentrated on holistic life-style training and captures customers who need to study extra about skincare and the potential side-effects of typical product choices. With many pins main again to the corporate weblog the place there are in-depth articles on varied subjects the model’s perfect buyer could be inquisitive about, this inbound advertising method is an efficient option to construct belief and educate an viewers.
6. Mayvenn
What we like: Video demonstrations of Mayvenn’s varied merchandise.
Mayvenn sells inexpensive hair extensions and associated merchandise to hairstylists and salon homeowners. With this perfect buyer in thoughts, Mayvenn’s Pinterest content material has quite a lot of tutorial-based posts to indicate stylists how they will use Mayvenn’s merchandise on their purchasers. Along with tutorials, Mayvenn shares pins associated to coiffure inspiration which are simply searchable.
The model additionally options photographs of their merchandise absolutely styled so customers can see precisely how the potential coiffure they need to create will look.
7. Samsung
What we like: Aspirational product content material.
Samsung is a world model that makes a spread of merchandise, however on Pinterest, the model’s dwelling equipment account actually shines.
Home equipment and residential inspiration are in style search subjects on Pinterest, and Samsung has created a powerful model account creating stunning imagery with its merchandise entrance and heart. The model stays on the forefront of Pinterest’s newest options utilizing video and Thought Pins to showcase how its merchandise work to customers who’re on the lookout for pins to assist them create their dream houses.
The Samsung Residence Pinterest account additionally has boards associated to key home-related search subjects similar to “Find out how to Clear” and “Kitchen Concepts.” The content material on these boards consists of natural and user-generated pins that subtly function Samsung’s merchandise.
8. The ocean
What we like: Cohesive model id and Pinterest-exclusive merchandise.
Luxurious skincare model La Mer is understood for having high-end merchandise which are usually deemed movie star favorites. The model leverages Pinterest as a key a part of its advertising technique.
Not solely are the visuals on the La Mer account cohesive, however the model has discovered artistic methods to generate new enterprise by means of Pinterest. La Mer launched a video advert marketing campaign to showcase the advantages of its merchandise. Customers who engaged with the adverts have been despatched product samples to extend engagement and buyer critiques.
Along with its advert technique and sampling marketing campaign, La Mer has created product units which are solely out there by means of Pinterest, engaging customers who uncover the model by means of Pinterest to make a purchase order that isn’t out there anyplace else.
9. Lavendaire
What we like: Pure-looking movies exhibiting the corporate’s merchandise in use.
Lavendaire is a private improvement model that sells journals and attire. The Lavendaire Pinterest account organically garners three million month-to-month views to drive visitors to the model’s merchandise and different content material channels.
A specific space the place Lavendaire shines on Pinterest is thru the creation of Thought Pins. The Thought Pins function is a major focus space for Pinterestand the Lavendaire model continuously shares new Thought Pins showcasing the corporate’s journaling merchandise.
With journaling being a high traffic search time period on Pinterest, pins shared by Lavendaire are optimized to indicate up in journaling-related search outcomes serving to Pinterest customers discover and join with the model and group.
10. Golde
What we like: Colourful visuals, and recipe-based content material.
Wellness superfood model Golde has a powerful Pinterest account that options its product line in quite a lot of methods. The account has video posts which are superbly shot and have Golde merchandise utilized in recipes and tutorials.
In every of the model’s instructional and recipe movies, the pin is linked on to the product featured serving to the model drive gross sales from customers who’re on the lookout for recipe inspiration and new artistic methods to make use of merchandise similar to matcha and cacao.
11. The Good Commerce
What we like: Natural visitors technology.
The Good Commerce is a web-based publication that covers subjects associated to sustainability and gradual dwelling. The corporate’s Pinterest account has nearly 10 million natural month-to-month views, which is a powerful feat.
Although The Good Commerce doesn’t presently run Pinterest adverts, the model creates pins for all of its articles, producing visitors again to its web site.
The model depends on key phrases and hashtags to create pins that may be discovered by means of search and has constructed an engaged viewers on Pinterest to transform into readership.
If your organization isn’t on Pinterest but, now’s the proper time to get began. Whether or not you will have an eCommerce enterprise, brick-and-mortar retailer, or your content material is your product – customers on Pinterest are possible looking for what you need to provide.
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