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Amid ongoing part shortages, Covid resurgence originally of the quarter and the Russia-Ukraine struggle, the worldwide smartphone market declined by 7 per cent year-on-year with 328 million models shipped in Q1 2022, in accordance with analysis from Counterpoint’s Market Monitor service.
The worldwide smartphone market additionally recorded a seasonal decline of 12 per cent QoQ.
Analysis Director Jan Stryjak stated, “whereas part shortages are anticipated to ease quickly, the Russia-Ukraine struggle poses a brand new problem to the restoration of the worldwide smartphone market.”
“In Q1 2022, the struggle had little impression on international smartphone shipments. Though Samsung and Apple withdrew from the Russian market in early March, the implications are, for the time being, comparatively small on a worldwide scale. The 2 distributors make up round half of Russian smartphone shipments, however their mixed shipments in Russia account for lower than 2 per cent of complete international smartphone shipments. Nevertheless, the impression of the struggle might develop wider ramifications if it results in a drop in availability of uncooked supplies, an increase in costs, additional inflationary stress and/or different distributors withdrawing from Russia,” stated Stryjak.
Samsung within the lead
Samsung shipped 74 million models in Q1 2022, down 3 per cent YoY. It was one in all solely two top-five smartphone manufacturers that got here near their pre-pandemic Q1 shipments.
Whereas the model launched its flagships in the direction of the tip of February (a month later than final 12 months) and at a worth increased than the earlier S21 sequence (regardless of decrease BOM prices), prospects responded nicely, driving a 7 per cent QoQ cargo progress, as per the report.
Apple’s international smartphone shipments remained flat in comparison with Q1 2021 at 59 million models in Q1 2022.
Its shipments have been pushed by a powerful demand for iPhone 13 sequence and the early launch of its first 5G-enabled SE Sequence, which helped push Apple’s market share to 18 per cent, up from 17 per cent in Q1 2021 in a contracting market.
The model’s quarterly cargo decline of 28 per cent was primarily resulting from seasonality.
Xiaomi’s international smartphone shipments declined by 20 per cent YoY to 39 million models in Q1 2022 whereas its market share fell to 12 per cent from 14 per cent in the identical quarter final 12 months.
“This was brought on by the comparatively weak efficiency of the Redmi 9A and 10S smartphones, together with chip shortages which are hurting Xiaomi extra severely than different distributors,” the report stated.
“Xiaomi was additionally unable to profit from the Chinese language New Yr purchasing competition, with its share of the world’s greatest smartphone market falling to below 15 per cent (down from over 16 per cent each within the final quarter and in the identical quarter of final 12 months),” it added.
Oppo’s shipments declined by 19 per cent YoY and 9 per cent QoQ to 31 million models in Q1 2022 owing to supply-side constraints ensuing from the continued part shortages.
“Being offline targeted and with few new main latest launches, Oppo’s shipments have been affected extra acutely in the course of the Omicron wave, particularly in its key markets corresponding to India,” the report stated. Consequently, its market share fell to 9 per cent from 11 per cent in Q1 2021.
Vivo additionally declined by 19 per cent YoY and three per cent QoQ with its market share at 9 per cent in Q1 2022, down from 10 per cent in the identical quarter final 12 months.
Much like Oppo, Vivo has additionally been going through part shortages extra severely because the finish of final 12 months.
“There has additionally been higher competitors within the mass market, which is a key driver of Vivo’s cargo volumes. Due to this fact, regardless of performing nicely in China the place it changed Apple as the highest smartphone model, it noticed a decline in international shipments,” the report stated.
Senior Analyst Harmeet Singh Walia stated, “The worldwide smartphone market introduced a combined bag within the first quarter of 2022. Samsung appears to have overcome part shortages that affected its provide final 12 months, as evidenced by higher-than-expected progress in its shipments regardless of a late flagship launch.”
“Main Chinese language OEMs corresponding to Xiaomi, Oppo and Vivo, in the meantime, confronted a higher part provide crunch, ensuing of their shipments falling by 20 per cent, 19 per cent and 19 per cent YoY respectively,” added Walia.
Different tendencies
Honor’s shipments elevated by 148 per cent YoY to 16 million models in Q1 2022 because it continued rebuilding provider relationships submit its separation from Huawei.
The model additionally recorded a 7 per cent QoQ cargo progress regardless of a seasonal contraction of the worldwide smartphone market.
Consequently, its market share rose to five per cent in the course of the quarter, up from 4 per cent within the final quarter and a pair of per cent in the identical quarter final 12 months.
“It additionally did nicely in its house nation of China the place it’s among the many fastest-growing smartphone manufacturers,” as per the report.
Realme shipped 14.5 million models in Q1 2022, up 13 per cent YoY. Its progress was pushed by its growth in abroad markets, particularly in Europe the place its shipments grew by 163 per cent YoY.
“On the identical time, its international shipments have declined by 30 per cent QoQ after a file quarter whereas its European shipments have taken a smaller hit of seven per cent brought on by the Russia-Ukraine struggle,” as per the report.
In India, it was the one model among the many prime 5 gamers to expertise YoY progress (40 per cent) in Q1 2022. It captured the third spot in the course of the quarter.
Transsion Group, which incorporates Tecno, Infinix and itel, maintained its robust efficiency, recording a 23 per cent annual progress, pushed primarily by Infinix, which grew by 76 per cent YoY and 4 per cent QoQ with its shipments rising in India, the remainder of Asia Pacific and Center East and Africa. Tecno’s shipments additionally elevated by 28 per cent YoY whereas Itel fell by 3 per cent.
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Could 03, 2022
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