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Ghanim Worldwide Company’s bruneihalalfoods has entered AllDay and Carrefour shops within the United Arab Emirates (UAE) following a profitable stint on the Expo 2020 Dubai underneath Brunei’s pavilion.
Bruneihalalfoods export-ready vary of seafood crackers and chilli sauces are at the moment being distributed in 32 AllDay shops whereas product orders have additionally been confirmed for 10 Carrefour shops. Their flavour-infused tea water Serenitea can also be being earmarked for the UAE.
Ghanim CEO Dr Nur Rahman stated the UAE represents a super start line for his or her foray into the Center Jap markets, particularly to the six nations underneath the Gulf Cooperation Council (GCC).
“We consider that the Center East will probably be our greatest market as an entire within the coming years,” stated Dr Nur. “Our expertise on the Expo 2020 Dubai was very constructive; we introduced our crackers and chili vary which offered out, and have been accepted by the market very nicely.”
Ghanim hopes that its product title and the nation’s strong halal certification course of – carried out by the federal government versus third occasion our bodies in some international locations – will improve confidence amongst halal aware customers within the Center East.
As one of many world’s largest retailers, Carrefour’s presence within the Center East contains a number of hundred shops, which Ghanim hopes to regularly improve their provide to.
New manufacturing facility to extend exports and product vary
Ghanim started exporting Bruneian made merchandise in 2017 to China with their award-winning flagship product of crackers made with domestically sourced blue shrimp.
Bruneihalalfoods’ lively portfolio covers 75 gadgets (inventory maintaining models), grouped underneath 13 completely different classes together with bottled drinks, bottled sauces, crackers in addition to canned and frozen meals that are distributed nationwide.
All of their present product vary are manufactured domestically by 12 to fifteen small and medium enterprises (SMEs), with a number of producers assembly export commonplace necessities.
Nearly all of bruneihalalfoods gross sales are at the moment native, however their CEO expects the ratio to shift in the direction of export within the close to future, particularly with the completion of their very own state-of-art meals and beverage (F&B) manufacturing unit later this yr known as the Brunei Meals Business Growth (BFID) Multipurpose Manufacturing and Processing Facility.
“BFID will probably be one of many main F&B processing amenities within the area. It will likely be accredited with worldwide requirements comparable to ISO (Worldwide Group for Standardization), GMP (Good Manufacturing Follow) and HACCP (Hazard Evaluation Vital Management Level),” stated Dr Nur.
“This may allow us to extend our (Ghanim’s) manufacturing each in amount and product vary that may be exported. On the similar time, the ability may also be utilized by native companies to supply their very own merchandise. This may assist elevate the F&B trade as an entire.”
BFID is at the moment being developed in collaboration with Darussalam Enterprise (DARe) on the Salambigar Industrial Park. The imaginative and prescient for the ability is a part of the federal government’s wider financial diversification ambitions which incorporates decreasing the nation’s reliance of F&B imports whereas additionally rising its exports.
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