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Spotify has promoted The Ringer’s Invoice Simmons to a brand new function as head of world sports activities technique, reported Deadline. Simmons has labored underneath the streaming service’s umbrella because it purchased his sports activities and tradition podcast community The Ringer again in 2020. In his new function, we’ll possible see Simmons increase upon the present lineup of NBA, MLB and NFL-focused podcasts and dive into worldwide territory. We’ve already gotten a touch of that with reveals like The Rugby Pod with Andy Goode, Large Jim Hamilton and host Andy Rowe.
Spotify’s non-US viewers is getting bigger — the service is at the moment obtainable in 178 international locations. Its variety of subscribers truly grew by 2 million within the first quarter of 2022 (regardless of shedding all of its Russian subscribers), which it pinned on “outperformance in Latin America and Europe”. Final yr, the streaming service expanded to 86 new international locations, with the purpose of ultimately streaming to over 1 billion customers. Earlier this yr, Spotify introduced it was going to grow to be the primary associate of FC Barcelona, in addition to its official audio streaming associate. Given the truth that no world sports activities protection can be full with out soccer, we’re prone to see much more from this house. There’s little question an urge for food amongst Spotify’s world viewers for reveals targeted on the Premier League, FIFA and the World Cup, in addition to different worldwide sports activities subjects.
The promotion of Simmons is part of a broader shake-up in Spotify’s exec construction. Parcast founder Max Cutler will grow to be Spotify’s head of creator content material and partnerships, overseeing originals and heading a wholly new division of “creator-focused” content material. Julie McNamara will oversee studio partnerships and Hollywood-produced works.
In Spotify’s newest earnings name, it introduced it reached a report 422 million world month-to-month lively customers. However regardless of its robust development, the preliminary considerations that Spotify could have bitten off greater than it might probably chew with its $1 billion funding in podcasts hasn’t light. Whereas podcast listening hours skyrocketed in the course of the pandemic, there’s no assure that Spotify will be capable to maintain on to that momentum sooner or later.
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