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On this IPL season, manufacturers throughout the spectrum are searching for cricketers as model ambassadors. Nonetheless, Cadbury 5 Star, a well-liked chocolate model produced by Mondelez India, has chosen the third umpires as their model ambassador.
On Monday, the model posted a video on its Twitter deal with that confirmed footage of a holographic statue of C Ok Nandan, a well-known third umpire, being put in in Mumbai.
The identify plaque on the statue jokingly stated, “C.Ok. Nandan, Third Umpire. Nonetheless alive however completely deserves this.” Within the video, individuals had been seen clicking photographs with the statue that additionally had a false quote humorously attributed to Nandan which stated, “With nice energy comes nice air-conditioned consolation.”
He got here. He umpired. He did virtually nothing. And now he’s part of the Mumbai skyline #DoNothingLegend
— Cadbury 5 Star (@Cadbury5Star) May 9, 2022
The video was captioned, “He got here. He umpired. He did virtually nothing. And now he’s part of the Mumbai skyline #DoNothingLegend”.
Explaining the inspiration behind their #DoNothingLegend marketing campaign, Anil Viswanathan, the vice current of promoting at Mondelez India, advised the media, “Right now IPL has change into synonymous with cricket and with this marketing campaign, our intention is to shine a highlight on the true legends, the sport changers, who make historic selections in these matches – the third umpire.”
“They maintain the facility to make or break a match, while silently seated in a room, giving individuals the sensation that they’re doing nothing in any respect. Our model has all the time applauded the unimaginable outcomes of doing nothing, and this marketing campaign isn’t any exception,” added Viswanathan.
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