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Singer Liu Genghong has emerged as the brand new face of China’s health livestreaming development, with 64 million followers on Douyin and a collaboration with Fila.
What Occurred: The pandemic has unexpectedly made a success livestreamer of singer and actor Liu Genghong. On Douyin, Liu and his spouse Vivi Wang have sparked a health revolution: they gained greater than 64 million followers inside a single month (for perspective, the health app Hold took seven years to build up 34 million month-to-month energetic customers) and their livestreams have been seen roughly 100 million occasions. Chinese language musician Jay Chou’s songs are sometimes utilized by the influencer as his background music, and his track “Herbalist’s Guide” (本草纲目) went viral because of the exercise lessons. The interactions between Liu and his spouse throughout the exercises have been credited as a main cause for the duo’s reputation.
The Jing Take: In keeping with the hold prospectus, China’s on-line health market elevated from 35.6 p.c in 2019 to 44 p.c in 2020, and is anticipated to climb to 60.6 p.c in 2026. The lockdown helps to speed up this development. Given this huge potential, manufacturers have been tapping sports activities stars as ambassadors and KOLs. Now, sports activities firms can even incubate their very own influencers on social media corresponding to Douyin, Xiaohongshu, and Kuaishou. Hopefully, they hope to emulate the success of the mainland’s newest livestreaming crush: Liu Genghong. Proceed to learn the total article right here
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