‘Avatar 2’ teaser trailer reignites Chinese audience’s enthusiasm

(china org) After 13 years, the world’s greatest movie will lastly see its sequel, “Avatar: The Approach of Water,” launched at finish of 2022. 

The primary teaser trailer and poster have been launched on Monday in China, providing a sneak peek on the magnificent imagery of the fictional planet of Pandora, together with a number of deep sea scenes. 

Based on twentieth Century Studios, the story of “Avatar: The Approach of Water” is ready a decade after the unique, reuniting with Jake at a time when he should work with Neytiri and her blue-skinned Na’vi race’s military to guard their planet. “[The film] begins to inform the story of returning heroes Jake and Neytiri and their youngsters, the difficulty that follows them, the lengths they go to maintain one another secure, the battles they struggle to remain alive, and the tragedies they endure,” states a synopsis launched by the studio. Within the trailer, Jake, performed by Sam Worthington, says, “This household is our fortress” to Neytiri, performed by Zoe Saldana.

This primary teaser for the film debuted on the 2022 CinemaCon earlier than being packaged as a trailer for the discharge of “Physician Unusual within the Multiverse of Insanity,” which hit many markets world wide over the weekend. After it was later launched on-line on Could 9, the teaser additionally generated an enormous wave of curiosity worldwide: the teaser completed its first 24-hour on-line window with 148.6 million views, together with 23 million from China alone, in response to Disney and twentieth Century Studios. 

The brand new promotional content material has reignited the Chinese language viewers’s enthusiasm and nostalgia for the franchise, with a trending tag #Avatar2FirstTrailer on China’s Weibo microblogging platform producing 73.86 million views by Wednesday morning.

James Cameron’s new movie, which additionally stars returning performers Sigourney Weaver and Stephen Lang in addition to newcomers Kate Winslet, CCH Pounder, Edie Falco, Jemaine Clement, and Chinese language-Malaysian film star Michelle Yeoh, will open Dec. 16 in North America and plenty of different territories. The movie comes eight years after the unique December 2014 launch plan, because the crew had taken extra time to flesh out the writing, pre-production, and visible results. 

The China launch date has not been set, however it’s extremely probably that the movie will likely be imported. The unique “Avatar,” launched in December 2009, was one of many movies that modified the Chinese language movie business without end. At the moment, “Avatar” grossed $2.79 billion worldwide and have become the highest-grossing movie of all time. That whole consists of $202.6 million taken after its launch in China the next January, an astonishing determine for the native market on the time. Since then, the Chinese language market has continued to put in increasingly more 3D and IMAX screens, has grown considerably, and now hosts quite a few blockbusters a yr.

“We’re very completely happy to see the good fan response to the ‘Avatar 2’ teaser and, given our historic efficiency on the primary movie, we’re trying ahead to this nice franchise returning to theaters to cap off a robust yr on the motion pictures,” mentioned Richard Gelfond, CEO of IMAX Corp. and chairman of IMAX China.

The re-release of the unique movie in China in 2021 helped it take again the crown because the world’s highest-grossing movie of all time from Marvel’s “Avengers: Endgame,” which briefly dethroned the Na’vi epic in 2019. “Avatar’s” China whole is now 1.71 billion yuan ($255 million), whereas the worldwide whole stands at $2.84 billion, not adjusted for inflation. As a warm-up for “Avatar: The Approach of Water,” the unique movie may have one other re-release in North America on Sept. 23 this yr with restored image and sound.

“Avatar: The Approach of Water” is simply the following step in what will likely be an extended and profitable journey for the juggernaut franchise. The third set up just lately completed capturing and is ready to hit cinemas in December 2024, whereas the fourth and fifth are scheduled for 2026 and 2028, respectively. Presently, it’s unclear how a lot COVID-19 and associated restrictions will have an effect on its field workplace efficiency. Nonetheless, for the brand new sequels, Cameron continues to push for brand new cinematic technological breakthroughs as he did with the primary movie, which ushered within the 3D period. 

“We’re pushing the expertise a lot farther than we did earlier than,” Cameron advised China.org.cn in an interview in 2021, including that he believed that the topics touched on by “Avatar,” together with local weather change, deforestation, and humanity’s relationship with nature, are simply as related now as they have been when the unique got here out.