USGC: Market education leads to DDGS sales to Myanmar

In 2020, Myanmar was listed by the U.S. Grains Council as a brand new and rising market with excessive potential in Southeast Asia. With a inhabitants of 53.6 million folks, Myanmar’s underdeveloped feed trade was seen to have the identical development potential that Vietnam had 20 years earlier. Nonetheless, the feed trade’s understanding of the financial and dietary worth of U.S. distiller’s dried grains was missing. Actually, inclusion charges have been disproportionately low, and the Council partnered with one of many largest regional feed millers with a presence in Myanmar to reverse this tide.

By a means of working formulations with native substances and imported substances, together with DDGS, it grew to become clear commonly-used formulation software program was kicking out U.S.-produced DDGS. Additional, vitality equations assigned to U.S. origin DDGS have been inappropriate resulting from unfamiliarity of DDGS by the software program designers, who undervalued the product. The Council employed a guide based mostly out of Malaysia to assist our buyer rewrite the equations to enter into their software program system, after which their formulation software program started together with DDGS. This buyer went from zero DDGS utilization to 4,000 MT of DDGS gross sales in 2020 as a direct results of this intervention.

The Council invested $1,040 in Market Entry Program (MAP) funds to help this consulting engagement. Consequently, the associate firm documented 4,000 MT of U.S. DDGS purchases valued at $900,000, leading to a return on funding (ROI) of $865 per $1 of MAP funds invested.