Makers of Azuki Bar report record profits in 2021

Imuraya Group has reported its monetary outcomes for the earlier fiscal 12 months and introduced a record-high earnings of 1.4 billion yen. Not solely was it the best within the firm’s 75-year historical past, however impressively over twice as a lot because the earlier 12 months.

The corporate title won’t be immediately recognizable, however they’re the makers of a number of Japanese confections, centering on candy azuki beans. Their flagship product Azuki Bar is among the many hottest frozen snacks in Japan.

In Japan, the Azuki Bar is famous, primarily for its popularity as being extremely onerous. Folks typically joke about its potential to interrupt enamel, and the corporate itself points warnings to eat with warning. The precise hardness of it’s clouded by city legends. Alternatively, we did handle to drive a nail into a bit of wooden with one, so some warning might be really useful whereas consuming.

In addition to all that, Azuki Bars actually have a whole lot of issues going for them. Like many long-running Japanese snacks, similar to Umaibo and Garigari-Kun, they’ve managed to maintain costs down in order that one often prices round 100 yen.

Secondly, they’re all pure with no added synthetic flavors, colours, or preservatives. Actually, the elements can all be counted on one hand: sugar, azuki beans, cornstarch, salt, and mizuame. Mizuame is a sugary substance made out of the transformed starch of meals excessive in it like rice or potato.

▼ We even made a healthful red-bean rice dish with Azuki Bars

You additionally may need observed the overall lack of any dairy product in these bars as effectively, making them a perfect snack for these illiberal of lactose or bovine exploitation. It’s maybe these advantages, together with its nice style that resembles a refined chocolate taste, which have pushed gross sales to a record-high 300 million items.

Imuraya stated that exported gross sales of Azuki Bars within the USA specifically have boosted earnings and final 12 months the corporate arrange its first affiliate producer in Malaysia. Inside Japan, in the meantime, on-line feedback have been each stunned and pleased with the fortunes of the corporate.

“Everybody loves these blunt weapons!”

“That’s superior. Their Ice Manju are actually good too.”

“It is sensible. They’re fairly good.”

“I didn’t know individuals in different international locations ate azuki beans too.”

“I ponder in the event that they’ll surpass Garigari-kun.”

“An Azuki Bar is alleged to be a 9 or ten on the Mohs scale of mineral hardness, making it tougher than corundum.”

“They’re good however enamel at all times go lacking after I eat one.”

“I used to be watching a Japanese YouTuber who lives within the U.S. and was stunned to see that Azuki Bar is bought there.”

It’s definitely nice to see that Azuki Bar is getting its due all over the world and incomes a spot within the frozen snack market that it deserves. Hopefully, Imuraya would possibly have fun by giving them out at no cost once more this 12 months, and perhaps even in different international locations this time. In the event that they do, simply keep in mind to tempo your self and defend your enamel.

Sources: Tokyo Shimbun, Asahi Shimbun, Hachima Kiko

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