Kia looks to expand in Brunei market

James Kon

With its partnership with Grand Motors, the Korean carmaker Kia is trying to additional broaden its market share in Brunei Darussalam to grow to be the primary automotive model within the nation.

The significance of Brunei marketplace for Kia was underscored by Head of Gross sales Joey (Jungjoo) Hong from Kia Asia Pacific Headquarters in Kuala Lumpur, Malaysia in an interview on the sideline of the launching ceremony of the brand new Kia showroom and unveiling of the all-new Sportage on Friday.

He mentioned, “Kia at the moment has 20 per cent of market share within the Sultanate. That is an achievement that we are able to’t count on from any nation all over the world. In all places you go in Brunei Darussalam, you possibly can see a Kia automotive. We look ahead to additional improve our presence sooner or later”.

Describing the partnership between Kia and Grand Motors, he mentioned, “It’s completely unbelievable.

Grand Motors has been an ideal accomplice through the years. We now have been working with one another for greater than 20 years now and Grand Motors is at all times very supportive to Kia and we’re additionally very supportive to Grand Motors. Particularly now each distributor is asking for extra vehicles when there’s a scarcity of vehicles as a result of a restricted provide of ships transporting vehicles.”

With steady assist, he hoped Kia would be the main model in Brunei automotive market within the coming years. On the attraction of Kia, he mentioned “The design of Kia vehicles is completely daring and delightful. We now have additionally confirmed that Kia is the primary mass market model in time period of high quality. Kia was ranked highest amongst mass market manufacturers in JD Energy’s Car Dependability Examine.

“The research determines long-term reliability by measuring the variety of issues in three-year-old automobiles throughout 9 main classes. This yr’s research discovered that Kia automobiles acquired one of the best scores in automobile dependability amongst mass market manufacturers.”

Talking on the brand new fashions from Kia, he shared that Grand Motors will introduce the brand new Kia Caren, a seven seaters MPV which is an ideal for large households.

He added, “We’re additionally trying to introduce the Kia electrical automobile subsequent yr. We are going to focus on with Grand Motors to determine when would be the good time to introduce Kia EV. We now have acquired suggestions from clients who’re desperate to personal Kia EV.”