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Maldives Advertising and Public Relations Company (MMPRC) has marketed Maldives and its subaquatic adventures at Malaysia Worldwide Dive Expo (MIDE) 2022.
MIDE 2022 was held from twenty seventh Might 2022 to twenty ninth Might 2022 at Corridor 3, Stage 3, World Commerce Middle, in Kuala Lumpur, Malaysia.
MIDE has advanced over time into a vital enterprise platform for the dive trade. As such, the occasion welcomes a mean of 12,000 guests yearly, of which 90 p.c are dive companies and professionals.
Moreover, It’s a one-stop-hub for consumers and sellers of the dive and underwater trade. The dive-related tools, programs, journey, underwater conservation, in addition to boating and water sports activities associated data and merchandise can be found within the occasion. The present is internationally acknowledged and nicely obtained by trade gamers globally.
Underwater experiences are one of many quickest rising segments of tourism within the South East Asia area. As such, MMPRC represented Maldives on this occasion with the purpose of sustaining vacation spot presence, create model consciousness, share the related data to the journey commerce and potential vacationers from Malaysia, Southeast Asia market and past.
MMPRC was joined on the Maldivian stand on the occasion by six representatives from 4 partnered co-exhibitors. MMPRC states that they particularly focused the dive section, on the occasion, as diving is a distinct segment marketplace for Maldives.
Through the occasion, MMPRC and trade companions marketed the dive and underwater experiences out there within the Maldives to potential dive and underwater sports activities fanatics, informing them of why the vacation spot is probably the most appropriate alternative for his or her subsequent trip.
Additionally they held one-on-one conferences with prime journey commerce members, showcased Maldives’ tourism merchandise together with resorts, accommodations, guesthouses and liveaboards.
Moreover, MMPRC marketed the distinctive experiences and companies out there within the Maldives on the occasion.
MMPRC states that the purpose was to create significant partnerships with the worldwide journey and tourism commerce, as this was an ideal alternative to tell them of the newest vacation spot data, journey pointers and security measures in place in Maldivian services.
MIDE honest organized a collection of talks by professionals from the diving and watersports subject throughout the occasion. On the second day of the honest, widespread Maldivian diver, Shafraz Naeem, spoke about “Diving in Maldives”.
Furthermore, a particular quiz was carried out throughout the honest, from which one fortunate participant was chosen from all those that reply the quiz questionnaire accurately. The fortunate draw was taken on the final day of the honest and the winner was awarded a particular present.
Malaysian borders have been closed because of Covid-19 restriction for many of 2020 and 2021. Nevertheless, the nation is now open for journey.
MMPRC has carried out a number of social media or digital campaigns and different actions for international locations within the South East Asian market this yr, to keep up vacation spot momentum and enhance arrivals. This contains campaigns with TripZilla and Journey Weekly Asia in addition to participation in MATTA Truthful and Thailand Dive Expo.
MMPRC highlights that ongoing actions for this market embrace a cabvertising marketing campaign with MyBump Media, advertising campaigns with TripZilla, Apple Holidays, and the Maldives E-Studying Program. The company additionally said that extra actions are within the pipeline for the South East Asian marketplace for the continuing yr.
As the corporate accountable for advertising the Maldives as a vacation spot overseas, MMPRC carried out 260 totally different advertising actions in 22 international markets final yr, together with festivals, roadshows, familiarization journeys, advertising campaigns, webinars, and interviews. The best testomony to the success of those actions got here late final yr, because the Maldives secured the title of ‘World’s Main Vacation spot’ (amongst a number of different accolades) on the 2021 World Journey Awards, globally recognised because the hallmark of trade excellence.
That is the second consecutive yr that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by vacationers from everywhere in the world.
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