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Puma has partnered with Maldives-based sports activities and way of life market Sonee Sports activities to launch the model within the island nation. Beneath this partnership, the model will broaden its offline retail presence and likewise discover ecommerce, sports activities golf equipment and different distribution channels on this new market.
“Maldives is developing strongly as a journey vacation spot, particularly post-Covid. The variety of resorts has swelled up through the years and the tourist-friendly financial system has prompted good demand and consumption of world manufacturers. We’re excited to broaden our presence on this nation,” mentioned Atul Bajaj, Government Director – Gross sales & Operations, Puma India.
Situated in capital metropolis Male’s iconic buying road of Majeedhee Magu, the two-storeyed retailer is ready to be a one-stop vacation spot for vacationers and style fanatics apart from the rising native soccer and futsal neighborhood, it mentioned in a press release. The shop launch additionally comes at a time when Maldives is celebrating its golden yr of tourism.
“Maldives can also be maturing quickly as a soccer and futsal taking part in nation, indicating an actual ardour for sports activities. In Sonee Sports activities, we’ve discovered an skilled associate with a powerful background of driving sports activities and way of life enterprise in Male,” Bajaj added.
Tourism is the mainstay within the nation, which managed to maintain its Covid caseload low and luxurious resorts open to draw vacationers from throughout the globe. In accordance with the Ministry of Tourism Maldives, the tropical island nation witnessed a 138% enhance in inbound vacationers in 2021, the very best year-on-year development charge recorded by the Maldives within the final decade. The Ministry but once more estimates a 15-17% bounce in arrivals thus far in 2022 over final yr. In truth, India, Russia, UK, Italy and USA have been the highest supply markets for the Maldives throughout this two-year interval.
“At Sonee Sports activities, we intention to constantly current our prospects with greater, higher manufacturers. We’re happy to introduce Puma, one of many main and fastest-growing sports activities manufacturers on this planet. As our focus stays on enhancing the lives of sportsmen and health fanatics on and off the sector, we’re assured that Puma matches like a glove,” Ahmed Kaleem, Managing Director, Sonee Sports activities mentioned.
Within the fiscal yr ending December 2021, Puma India cemented its management place in India’s sports activities and way of life market, incomes a income of Rs 2044 crore. The model added 51 shops in 2021 and has a complete of 450 unique shops in India, thus far within the present fiscal.
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