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Singapore-based Envictus Worldwide has renewed a franchise settlement with US-based agency Cajun World to develop and function the quick-service restaurant (QSR) chain Texas Rooster in Malaysia and Brunei.
The brand new settlement is efficient from 20 Might.
Cajun World president and CEO Joe Christina stated: “As considered one of our largest franchisees in Southeast Asia, Envictus has been a real collaborator in working with us to develop the Texas Rooster model. We’re excited that this partnership can proceed to thrive in Malaysia and shortly Brunei.”
Envictus first secured franchise rights for the QSR chain in July 2012. It launched the primary Texas Rooster restaurant within the Malaysian market in January 2013 via its subsidiary Texas Rooster (Malaysia).
At the moment, Envictus owns and operates 85 restaurant shops throughout Peninsular Malaysia. 60% of those are in Klang Valley, whereas greater than 50% are positioned in malls throughout the nation.
Following the renewal of the franchise settlement, Envictus plans to take a position $52m (MYR230m) into opening 115 new Texas Rooster eating places by the tip of the last decade.
The 115 new eating places will enhance the corporate’s restaurant rely to 200 by 2030.
Envictus Worldwide Holdings govt chairman Dato’ Jaya Tan stated: “The renewal of the franchise settlement is a testomony of Cajun World’s confidence in The Envictus group’s management and functionality in rising and creating the Texas Rooster model in Malaysia.
“Inside a comparatively brief interval, we’ve got established Texas Rooster’s place as one of many main rooster QSRs within the nation. We’re honoured to be given the belief and alternative to additional crack the untapped potential of this nice model as we attempt to take it to the subsequent degree.”
Going ahead, Envictus plans so as to add new drive-throughs for the restaurant model in addition to its improve supply attain.
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