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By CIW Staff
Watsons China’s whole income in 2021 was HK$22.77 billion, a year-on-year enhance of 14%, the biggest enhance previously 5 years. Watsons’ on-line gross sales elevated by 94%, offering a powerful impetus for the restoration of efficiency.
Watsons’ long-term digital transformation has initially yielded fruitful outcomes, which has turn out to be its largest driving drive to withstand dangers.
In February 2020, Watson’s WeChat mini program was formally launched, which implies that the personal area is changing into its new house. The rationale for the change stems from Watsons’ deep perception into shoppers.
Watsons famous that post-90s and Gen-Z shoppers concentrate on on-line comfort and offline expertise. The standard O2O advertising technique unilaterally drives prospects from one platform to a different, thus rising gross sales.
Watsons implements the O+O platform technique, breaking the constraints of O2O previously, and changing into nearer to the wants of consumers in order that they will expertise merchandise,…
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