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L’Oréal Malaysia has changed Wavemaker as its media planning and shopping for company accomplice in Malaysia with Publicis Groupe’s bespoke OneL’Oréal group led by Zenith. The brand new remit begins originally of July 2022 and is for a three-year time period.
The transfer follows a aggressive pitch run by Ebiquity the place GroupM, Omnicom Group and Publicis had been shortlisted and invited to pitch within the last spherical.
The change of company additionally follows L’Oreal’s choice earlier this 12 months to maneuver its Singapore media company to the Zenith-led group together with efficiency company ecommerce remits in Singapore, Thailand and Malaysia after a separate R3-led pitch. Now all Malaysian media duties for L’Oreal are consolidated with OneL’Oreal, which Publicis says it set as much as present an built-in, data-led service with extra accountabiity and transparency to the consumer.
“After a radical company evaluation and with our continued transformation right into a magnificence tech firm, Zenith stood out to be the most effective accomplice for us to work with,” stated Tomas Hruska, the newly appointed managing director for L’Oréal Malaysia and Singapore. “We want to additionally thank Wavemaker for his or her a few years of partnership and assist.”
Abhishek Bhattacharjee, managing accomplice at Publicis Media, stated: “L’Oréal Malaysia is without doubt one of the most revered firms in Malaysia and we can not wait to start out working with them on the built-in remit.This win is a chance to cement a robust world partnership regionally in Malaysia and to set a brand new benchmark for the market on the craft of media. I’m very pleased with the group’s drive, ardour, and dedication and grateful for L’Oréal’s belief in selecting us.”
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