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Flipkart group agency Myntra Jabong has been granted the grasp distribution and administration rights for US-based ladies’s trend model ‘bebe’, in line with an announcement.
As a part of the licensing settlement, Myntra will help bebe with wholesale distribution by a community of unbiased third-party franchise companions and distributors.
The San Francisco-based trend marquee model will cater to the mass premium section and is about to supply an intensive vary of attire throughout classes for ladies in India, notably focusing on the city and trend ahead cohort, unfold throughout the nation’s metros and tier 1 cities.
”This affiliation will ultimately assist bebe to ascertain a buyer base in India,” stated Manohar Kamath, CXO and Chief – Home of Manufacturers, Flipkart Group.
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