Vivek Krishnani: IN10 Media taps former Sony executive Vivek Krishnani to foray into film production business

Anand Mahindra and Aditya Pittie-backed IN10 Media Community is foraying into movie manufacturing enterprise and has roped in Vivek Krishnani because the chief govt for the soon-to-be-launched division.

Krishnani comes with over 25 years of expertise throughout movies, tv, radio, and promoting. He’ll oversee the establishing of the movement photos enterprise and produce films for theatrical and streaming platforms.

Previous to this, Krishnani served as MD of Sony Photos Movies India and was instrumental in constructing the native movies slate for manufacturing, acquisition, and distribution in addition to overseeing income maximisation of the Hollywood releases.

“Vivek is a invaluable and phenomenal addition to the IN10 Media Community household. His expertise within the trade makes him a really perfect workforce chief to spice up our content material creation studios,” mentioned Aditya Pittie, MD, IN10 Media Community. “The leisure trade has undergone a fast consumption change and is witnessing super development in larger-than-life cinema. Therefore, we imagine it’s the proper time to start out the ball rolling.”

“IN10 Media Community is at a brand new development part, and I’m pleased to play an energetic position within the development story. I’m excited to assist lead and construct a sustainable and scalable movie enterprise for the group and to create compelling content material for audiences in India and throughout the globe,” Krishnani added. “We’ll curate tales which might be rooted within the cultural cloth and in addition deliver scale to the visible expertise to satisfy the rising content material wants of the audiences.”

Underneath Krishnani, Sony launched a number of films like Pad Man, 102 Not Out, Malayalam movie 9, Loop Lapeta, Dial 100 and others together with the latest launch of ‘Spider-Man: No Method Residence’.

In his earlier stints, Krishnani was with MSM Movement Photos (a part of Sony Photos Networks, India) the place he led the advertising and marketing and distribution for the breakout hit Piku.

He has additionally labored at Fox Star Studios, Turner Leisure Networks, Radio Metropolis, Star India, and Lowe Lintas.

IN10 media’s manufacturing home Juggernaut Productions, helmed by Samar Khan, will proceed creating internet sequence content material for OTT. Each Krishnani and Khan will work independently and report back to Pittie.