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KUALA TERENGGANU, June 7 (Bernama) — Silk batik producer and distributor Noor Arfa Holdings Sdn Bhd targets gross sales of RM20 million this 12 months, greater than a threefold enhance from RM6 million final 12 months.
Managing director Wan Mohd Hafiz Wan Mohd Ariffin stated the corporate was assured of reaching the goal as the corporate recorded gross sales of RM4 million within the first quarter of this 12 months.
“The reopening of the financial and social sectors within the nation following the relief of COVID-19 curbs have additionally helped stimulate the sale of batik and silk.
“The restoration was extra important throughout Ramadan and Aidilfitri lately as the corporate’s gross sales jumped virtually 4 instances from final 12 months.
“The corporate will proceed to stress on advertising and marketing elements, extra trendy new and up-to-date designs, and product high quality enchancment in order that this 12 months’s gross sales goal could be achieved,” he informed Bernama on the Noor Arfa Stylist 2022 award ceremony and dinner right here final evening.
Though the corporate’s gross sales had been severely affected for the reason that pandemic hit the nation in 2020, Wan Mohd Hafiz was grateful for the federal government’s help such because the Wage Subsidy Programme in navigating the challenges through the tough instances.
He stated the corporate rewarded autos to a few staff as a mark of appreciation for his or her companies, contributions and arduous work all through the pandemic.
“This is without doubt one of the initiatives taken by Noor Arfa in order that employees proceed to be motivated to assist the corporate proceed to realize its imaginative and prescient and mission to change into a number one model within the worldwide trend trade,” he stated.
The corporate has 200 staff who’ve experience in batik stamp strategy of manufacturing, design, portray and mixture of color schemes.
On the dumping of synthetic batik out there, Wan Mohd Hafiz stated Noor Arfa was not intimidated by the problem posed because it has its personal market section that was loyal to the corporate’s merchandise.
“Methods have been organized in order that our merchandise have numerous varieties when it comes to design, value and high quality to satisfy buyer demand no matter their financial standing.
“We’re at all times delicate to present modifications and are actively producing numerous new merchandise for batik and silk that meet the tastes of consumers,” he stated.
Arrange in 1980, Noor Arfa’s fundamental gross sales centre is housed on the Noor Arfa Craft Advanced in Chendering, whereas its three branches are positioned at Dataran Shahbandar, Kuala Terengganu; Sultan Mahmud Shah Airport in Kuala Nerus; and Busana MARA in Kuala Lumpur.
Other than producing batik sarung, silk batik for baju kurung, blouses, skirts, kaftans, shirts and kebayas, Noor Arfa additionally gives a songket assortment with unique designs.
On the corporate’s imaginative and prescient for the following 5 years, he stated Noor Arfa would proceed to strengthen its entrepreneurship programme, with a goal of getting 5,000 entrepreneurs underneath the dropshipping idea by 2027.
“We need to assist produce as many entrepreneurs as attainable amongst housewives, college students, single moms and people who’re to earn additional revenue and enterprise into the enterprise,” he stated.
— BERNAMA
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