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SINGAPORE — Treasured Communications has expanded into the Philippines, a part of the company’s bigger plan to strengthen its presence throughout Southeast Asia.
The brand new workplace can be overseen by Paulo Alba as shopper service director and nation lead. Earlier than Treasured, Alba served as VP of shopper companies at FleishmanHillard. He was Ogilvy’s director of company branding earlier than that.
Alba’s rapid focus can be on constructing relationships with stakeholders, growing enterprise alternatives and recruiting expertise. Alba additionally has a regional position counseling Treasured’s company, tech and shopper practices, operating disaster workshops, and dealing on points and popularity administration initiatives.
Treasured’s present purchasers within the Philippines embody advertising platform Society Cross and pattern forecasting firm WGSN.
“Southeast Asia is undoubtedly the subsequent frontier for world manufacturers as a consequence of its burgeoning digital financial system and rising cell engagement. Over the past years, we’ve been aggressively strengthening our presence throughout the area to raised complement our purchasers’ advertising methods in Southeast Asia,” stated founder and managing director Lars Voedisch. “Constructing on this momentum, we’re increasing to the Philippines to increase the identical model of strategic communications help to native and international manufacturers trying to strengthen their presence throughout the Philippines.”
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