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Japan will develop its region-specific home tourism marketing campaign to cowl all prefectures in the course of the first half of July to assist prop up the sluggish economic system, which continues to be struggling within the wake of the COVID-19 pandemic.
It would exchange the Go To Journey marketing campaign, which was placed on maintain a couple of months after it launched in July 2020 on account of a surge in coronavirus infections. Along with giving it a brand new title — kenminwari (low cost for prefecture residents) — to freshen its picture, the federal government has revised this system in order that it may reply extra flexibly by prefecture within the occasion of a resurgence in infections.
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