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(JTA) — As a part of the shock drop for his new album “Truthfully, Nevermind,” Canadian Jewish musician Drake launched a music video for his new tune, “Falling Again,” that options him because the groom in a marriage officiated by an Orthodox rabbi in a black hat.
There’s nothing orthodox (or protected for work) in regards to the wedding ceremony itself, although, which options 23 brides.
That punchline isn’t revealed till a couple of minutes into the video, when the rabbi officiating the marriage ceremony, which takes place beneath a white floral chuppah, asks the bride, “Do you commit your self to being an excellent spouse, in line with our values and traditions?”
To which she solutions, “I do,” and is then echoed by 22 different ladies in white behind her.
Drake’s 23 brides line up subsequent to the chuppah. (Screenshot through YouTube)
After every bride receives her ring and offers the yarmulke-less Drake some type of a secret handshake or excessive 5, the digicam pans to an individual who seems to be Drake’s Jewish mom, Sandi Graham, a blonde girl wearing black (and who bears a putting resemblance to Barbra Streisand). “I believe he’s actually taking this one critically,” she remarks. (Drake has by no means been married, however does have a son, Adonis, whose existence was delivered to the general public eye throughout a feud between him and rival rapper Pusha T.)
Sandi Graham, Drake’s mom, watches her son’s wedding ceremony ceremony within the music video for ‘Falling Again’. (Screenshot through YouTube)
What ensues after the ceremony is a raucous celebration stuffed with blended dancing and strobe lights.
At one level, one of many brides is lifted in a chair for the hora as she waves a serviette within the air. (Historically, because the bride and groom are hoisted on chairs in the course of the hora, they maintain onto a serviette to represent their unity.)
Drake and one in all his brides wave napkins as they dance— one in all many Jewish wedding ceremony traditions. (Screenshots through YouTube)
Just a few moments later, Drake can be seen dancing with a serviette in hand, and later in his mouth.
Towards the top of the video, Drake and his 23 brides pose for footage in what loosely resembles the photograph shoots that generally accompany the bedeken ceremony, the place the groom unveils his bride and households want blessings upon the completely satisfied couple.
The video was produced by Adam Rodness, a Canadian actor and producer who has additionally starred in a brief movie known as “The Seder.” The rabbi is performed by Ari Sitnik, whose social media pages seem to determine him as a Toronto-based IT specialist who previously labored for Related Hebrew Colleges of Toronto. Sitnik’s Twitter web page shares a gentle stream of pro-Israel and conservative memes.
This isn’t the primary time the multi-platinum-selling artist has invoked his Jewish background in his musical profession. Drake posed with a Kiddush cup and Sabbath candles for the quilt of his 2012 album “Take Care,” and he staged a distinct Jewish custom – his personal “re-bar mitzvah” – within the music video for his single “HYFR” (he additionally re-staged his bar mitzvah in a “Saturday Night time Dwell” sketch). Final yr, on a mixtape, he rapped, “I ought to most likely go to a yeshiva.”
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