UNION ASSURANCE PARTNERS WITH FRIMI

Union Assurance Companions with FriMi to Improve Buyer Expertise

In a ground-breaking transfer to protect Sri Lankans, Union Assurance, being on the forefront of digitalisation, has partnered with Sri Lanka’s main digital banking expertise, FriMi, powered by Nations Belief Financial institution. This initiative revolves across the firm’s Clicklife On-line Product. By unleashing a new-age insurance coverage expertise based mostly on comfort and accessibility, it is going to enrich lives whereas empowering the Sri Lankan dream.

The distinctive partnership opens the trail to buy the Clicklife On-line Product by the Life-style part inside the FriMi app in only a few minutes, effortlessly. A revolutionary product, Clicklife is 100% paperless and is the best and most reasonably priced approach to purchase insurance coverage. It presents safety as much as Rs. 4 million, ranging from simply Rs. 23 per day.

Chief Bancassurance Officer of Union Assurance, Vindya Cooray described the partnership with FriMi as a digital alliance that may broaden the scope of Life Insurance coverage in Sri Lanka. “Buyer-centricity has all the time been on the coronary heart of our model ethos, and with this initiative, we provide a complete new expertise based mostly on digital prospects,” she mentioned.

Based on Ms. Cooray, the partnership is a springboard to popularise Life Insurance coverage throughout Sri Lanka. She felt that the accessibility it presents by the Clicklife On-line Product will pave the way in which for defense amongst broad segments of the inhabitants. “That is the latest milestone in our digitization course of, and we’ll maintain leveraging know-how to supply prospects an industry-leading digital expertise,” she emphasised.

Union Assurance already has a strategic bancassurance partnership with Nations Belief Financial institution, and this new initiative with FriMi will additional strengthen their alliance.

Randil Boteju, Senior Vice President of Digital Banking and Acquisition at Nations Belief Financial institution, mentioned each the financial institution and Union Assurance share a typical imaginative and prescient to deploy digital improvements for the advantage of prospects. “Our collaboration will bolster the enterprise development of each organizations and produce ease and comfort to the lives of consumers, whereas driving a digitally- enabled financial system,” he added.

The brand new initiative facilitates entry to insurance coverage in these unsure and difficult instances. With conventional bodily interventions going through sensible points, it permits Union Assurance, which has blazed a path in digitization, to supply a steady service with out interruption. It fulfils a well timed want in offering a seamless digital expertise.

Union Assurance is part of the John Keells Group. It’s among the many most awarded Insurance coverage firms in Sri Lanka, finishing over three many years of success with a market capitalisation of Rs. 17.9 Bn, a Life Fund of Rs. 49.7 Bn and a funding portfolio of Rs. 58.5 Bn  as of March 2022. Set to empower the Sri Lankan Dream, Union Assurance presents Life Insurance coverage options that cowl training, well being, funding, safety, and retirement wants of Sri Lankans. With an over 3,000-strong workforce, the Firm has been recognised as a Nice Place to Work© for 9 consecutive years. Union Assurance continues to put money into individuals, merchandise, and processes with a customer-centric focus to be attentive to rising adjustments within the Life Insurance coverage {industry}, with being the primary for Million Greenback Spherical Desk (MDRT) in Sri Lanka in 2021.

Picture caption – Left to Proper – Dilshan Palihakkara (Supervisor Insurtech – Union Assurance), Mahen Gunarathna (Chief Advertising and marketing Officer – Union Assurance), Harsha Senanayake (Chief Data Officer – Union Assurance), Vindya Cooray (Chief Bancassurance Officer – Union Assurance), Randil Boteju (Senior Vice President – Digital Banking and Acquisitions at NTB), Sanjaya Senarath (Chief Advertising and marketing Officer – NTB), Malshini Punchihewa (Supervisor – Business at NTB), Dilshan Mathew (Deputy Supervisor – Strategic Enterprise at NTB), Mahesh Mendis (Assistant Vice President – Bancassurance Retail Banking at NTB).