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E-commerce main Flipkart has signed an settlement with the Society for Elimination of Rural Poverty (SERP), a rural growth initiative of Telangana, to assist Farmer Producer Organisations (FPOs) and self-help teams (SHGs) within the State acquire entry to a pan-India market.
Flipkart would offer the FPOs and SHGs entry to its 400 million-strong shopper base, considerably growing their revenues.
As a part of this collaboration, Flipkart will immediately supply premium high quality pulses, millets, staples, and spices from the native farmers, contributing to improved revenue and enterprise development.
The MoU was exchanged between Sandeep Kumar Sultania (Panchayat Raj and Rural Improvement, Govt of Telangana) and Smrithi Ravichandran, Vice-President and Head of Grocery of Flipkart right here on Saturday.
Flipkart may even take up capacity-building initiatives to assist the members of FPOs and SHGs perceive the ideas like high quality, pricing and licenses required to be part of the FPO ecosystem. On its half, SERP will prolong assist with infrastructure and crucial approvals to take this partnership ahead
“This affiliation will assist the ladies SHG members to promote their merchandise to customers in numerous elements of the nation. There are 4.36 lakh SHGs within the State with an combination membership of 46 lakhs members,” Errabelli Dayakar Rao, Telangana Minister for Panchayat Raj and Rural Improvement, mentioned.
“We have now set a goal to disburse loans aggregating to ₹500 crore to the SHGs this 12 months,” he mentioned.
“Our clients get an improved expertise with direct entry to high quality produce and contemporary groceries from these FPOs within the area. We sit up for creating extra such linkages and initiatives for the farming group to assist them scale their choices by way of know-how and e-commerce,” Smrithi Ravichandran mentioned.
Revealed on
June 25, 2022
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