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Reader’s Digest is among the many few manufacturers on the earth to have the chance to have a good time its a centesimal 12 months anniversary. As a world model with 23 editions in 41 nations, Reader’s Digest has printed greater than 40,000 articles that inform and entertain, and offered greater than 10 billion journal copies. We’re proud to have a good time a century of laughter, altering lives, and journalistic excellence.
Belief has been the guiding human emotion we’ve all needed to depend on to navigate by the pandemic safely. For the survey winners that has meant getting proactive and reaching out to prospects and audiences like by no means earlier than.
THE PERSONALITIES HONG KONG CONSUMERS TRUST THE MOST
Similar to in earlier years, one of many highlights of the 2022 Reader’s Digest Trusted Manufacturers awards is the record of most trusted personalities within the following classes: Most Trusted Radio Presenter; Most Trusted TV Host/Presenter For Information & Present Affairs; Most Trusted Selection/ Leisure Presenter; and Most Trusted Sportsperson.
The personalities that Hong Kong shoppers put their belief in most are:
ANTHONY FONG TUNG SHING
TV Host/Presenter For Information & Present Affairs
Anthony Fong is at the moment the chief planning officer of TVB’s Information and Data Division. He hosts Large Large World, which introduces Hong Kong residents to the world’s most distant nations; As Lengthy As You Reside, which visits many nations in Europe、America and Asia to discover inhabitants ageing points with new concepts; As Far As You Attain, which travels abroad to replicate on Hong Kong’s transport growth; Information Treasury, which matches into Information Division’s data “trove”, revisit traditional footages. Final 12 months Anthony Fong launch a brand new programme Large Large Outdated World, searches for the protagonists of reports of Nineteen Eighties and Nineteen Nineties, from adjustments of their life to witness adjustments of the instances, as a way to rediscover the human kindness which has disappeared.
Anthony Fong is a well-known TV host in Hong Kong, he has witnessed worldwide and the Mainland, Taiwan and Hong Kong’s main moments by essential information and documentary programmes over years. He hosts Information At Six-Thirty, World View and Annual Main Occasions Overview, and co-ordinates Information Recordsdata. He beneficial properties the title of “King of Motto” for his distinctive model, scores nice honours and is very trusted.
DO DO CHENG
Most Trusted Leisure/Selection Presenter
Cheng Yu Ling is an icon of Hong Kong’s popular culture who’s profitable in lots of areas, and she or he is called TVB’s host, film star and chief MC. She as soon as filmed 9 films at similar time, and bought the title “Miss Cheng of 9 Films”, and received numerous awards.
Quick-talking Cheng Yu Ling has a well-known nickname “Do Do”, and younger audiences are conversant in her as nicely. Her legendary profession is witnessed by the handprint she left on Hong Kong’s Avenue of Stars.
Do Do Cheng is the primary actress who received each finest actress of movie and finest actress of TV drama from 2000 to 2019. Her profession isn’t restricted to movie and TV, she can be a number one emcee in Hong Kong, internet hosting a wide range of main leisure occasions, ceremonies and reside exhibits, in addition to worldwide occasions held in Hong Kong.
SARAH LEE WAI SZE
Most Trusted Sportsperson
Sarah Lee Wai Sze received Hong Kong’s first biking medal on the 2012 London Olympic Video games, and received a bronze medal within the ladies’s dash ultimately 12 months’s Tokyo Olympic Video games. She has earned three rainbow jersey thus far, lived as much as the expectation expressed by the title of NTK Property Biking Goddess.
Sarah Lee is thought for her wonderful perseverance. She overcomes anaemia and the ache of a number of surgical procedures, faces challenges with perseverance. On the 2016 Rio Olympic Video games, she completed the race in ache after sustaining an harm and positioned seventh general.
Off the sphere, Sarah Lee additionally captivated with social activism. Throughout the Covid-19 pandemic, she appeared in a movie with different athletes to induce the general public to “keep at dwelling struggle pandemic collectively”. She advocates youngsters’s proper to play, appointed as Hong Kong Committee for UNICEF (UNICEF HK) Ambassador. In 2018, she was chosen as one in all Hong Kong’s annual excellent younger individuals.
Not solely is Sarah Lee one in all Hong Kong’s favourite athlete, however her expertise can be an inspiration to most people and an inspirational position mannequin for younger individuals. She just lately put her experiences into writing and printed a memoir, Each Scar on My Physique, during which she used scars from totally different components of her physique as a theme, shared her tales and insights on the ups and downs of her biking profession with the general public.
SAMMY LEUNG
Most Trusted Radio Presenter
Often called the “King of Business Radio”, Sammy Leung’s profession isn’t restricted as a radio DJ, but additionally get achievement in radio, movie and tv. For greater than 20 years, he loved excessive recognition in Hong Kong, and was well-known in Pearl River Delta.
Sammy entered the business in 1994 when he took half within the Business Radio’s DJ contest, and has hosted quite a few leisure programmes along with his long-time accomplice DJ Kitty Yuen, and they’re well-known golden companions. In recent times, Sammy launched a journey programme, becoming a member of the truth journey present “Sammy On The Go” with different artists, which received the “Greatest Non-Drama Programme” on the “TVB Anniversary Awards”. In 2021, Sammy was the star host of TVB’s singing expertise present “The Voice”, which was the primary programme in Hong Kong tv historical past to make use of XR (Prolonged Actuality) expertise.
Sammy additionally performs, directs and writes for stage exhibits and stand-up comedies, increasing into all facets of leisure.
Sammy impresses the general public along with his enjoyable, energetic and artistic model, and retains his viewers coming again for extra, creating a superb word-of-mouth impact.
THE BRANDS HONG KONG CONSUMERS TRUST THE MOST
The award-winning Trusted Manufacturers which can be outlined within the Reader’s Digest twenty fourth annual survey standout amongst their rivals. Throughout the hardest of instances all through the pandemic, they’ve continued to construct their prospects’ belief by constantly responding to their prospects’ issues, by sympathising with their conditions and offering the mandatory assist.
“Any shopper model that wins the belief of the buyer market has achieved an enviable place – it takes years of cautious enterprise planning, execution and nurturing,” says Reader’s Digest Editor-in-Chief, Louise Waterson. “With the ability to safe the belief of your prospects is an especially helpful asset, notably throughout instances of financial and social hardship. Trusted manufacturers reside as much as their guarantees and this enables them to benefit from the belief of their prospects into the long run.”
Manufacturers which have earned the honour to name themselves a Reader’s Digest Trusted Model have earned the privilege to hold the Trustmark Emblem. For shoppers, the Trustmark Emblem is a trusted signal that helps a shopper recognise high quality, worth and reliability.
Platinum Awards went to these manufacturers that carry out exceptionally, primarily based on shoppers’ notion. Within the ballot, these manufacturers attained scores that exceed these of their nearest rivals. Among the awardees have been:
- Insurance coverage Firm – AIA
- Personal Hospital – Hong Kong Sanatorium & Hospital
- Automotive Park – Wilson Parking
- Persevering with Training Institutes – HKU Faculty of Skilled and Persevering with Training (HKU SPACE)
Gold Awards went to manufacturers that had excellent outcomes, primarily based on the notion of shoppers. Among the manufacturers included on this record have been:
- Air Conditioner – Hitachi
- Rice – Golden Phoenix
- Free Newspaper – AM730
- Worldwide Faculty – Yew Chung Worldwide Faculty
- Provident Fund – AIA
- Eye Surgical procedure Centre – HKSH Healthcare Man Hugh Chan Refractive Surgical procedure Centre and Eye Surgical procedure Centre, Hong Kong Sanatorium & Hospital
- Automotive Park – Hyperlink
- Fridge – Hitachi
- Worldwide Faculty – Hong Kong Worldwide Faculty
Concerning the survey
The survey is an independently commissioned ballot, with the outcomes showing solely in Reader’s Digest Singapore. Main market analysis company Catalyst Analysis surveyed a consultant pattern of 8000 people from Hong Kong, Taiwan, Singapore, Malaysia, and the Philippines to find out which manufacturers shoppers belief most.
The survey reveals the manufacturers, services that customers imagine in, over greater than 50 classes.
Media backgrounder – Hong Kong Most Trusted Manufacturers & Most Trusted Personalities
Please guarantee Reader’s Digest Asia is credited in any protection, thanks.
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