ADIB and the UAE Pro League announce partnership to sponsor the Pro League Cup

• The brand new sponsorship settlement reinforces ADIB’s dedication to the well being and well-being of society

Abu Dhabi, UAE: Abu Dhabi Islamic Financial institution (ADIB), a number one Islamic monetary establishment, and the UAE Professional League introduced the signing of a brand new sponsorship contract below which ADIB will turn out to be the principle sponsor of the UAE League Cup. The Cup will likely be branded as “ADIB Cup”, ranging from the 2022-2023 season. The sponsorship settlement will run for 3 years.

The signing ceremony happened on Monday, 4th July, on the headquarters of ADIB, within the presence of Nasser Al Awadhi, Group Chief Govt Officer of ADIB, and H.E. Abdullah Nasser Al Junaibi, Chairman of the UAE Professional League.

The brand new sponsorship settlement displays ADIB’s dedication to the well being and well-being of society by supporting sports activities and well being initiatives and packages that encourage the adoption of wholesome existence, in addition to the financial institution’s dedication to strengthening communication with the broad fan base of the 14 golf equipment collaborating within the league and cup tournaments.

Nasser Al Awadhi, Group Chief Govt Officer of ADIB, mentioned: “We’re happy to announce that ADIB would be the predominant sponsor of the UAE’s League Cup for the subsequent three years. Soccer has all the time been a key element of our advertising technique, because it offers us with a chance to attach with the soccer fanbase. This partnership may even permit us to play a higher position regionally, by bringing soccer followers nearer to their favourite recreation and creating distinctive alternatives and experiences for them. This sponsorship additionally comes in keeping with our dedication to help sports activities and youth and promote the well being and well-being of our society.”

Al Awadhi added: “By this sponsorship, we search to strengthen the place of UAE’s soccer group and help the affiliation’s imaginative and prescient to raise native soccer to a world degree, which is able to mirror positively on the place of the UAE as a world hub for skilled sports activities tournaments. We stay up for organizing a lot of actions with the league to take this recreation to a brand new degree and to develop and encourage the youthful era to observe it.”

H.E. Abdullah Nasser Al Junaibi, Vice President of the UAE Soccer Affiliation and Chairman of the UAE Professional League, expressed his aspiration that this settlement would contribute to supporting the efforts which intention to develop skilled competitions normally, and the League Cup particularly. This sponsorship stems from a distinguished relationship between the League and ADIB, and displays a strategic three-year partnership with a view to serve the UAE and its nation, whereas investing of their skills to boost ranges of creativity and excellence.

Al-Junaibi added: “This settlement displays the robust partnership that we’ve with the nationwide entities, notably Abu Dhabi Islamic Financial institution, illuminating the UAE sky and a pioneer heading to the highest with a progressive imaginative and prescient, new concepts and a financial institution picture that has turn out to be a benchmark of progressive, seamless, and fashionable providers.”

Al-Junaibi acknowledged that the league seeks each season to enhance the business, advertising and organizational facets {of professional} competitions, with a view to create an built-in surroundings that contributes to the event of Emirati soccer in accordance with the strategic plan 2020-2030. This can result in greatest practices and purposes, which might make sure the continuity and fixed improvement of those competitions normally, and the ADIB Cup particularly. That match has already established its place on all technical and promotional ranges over the previous years and has come out on prime in each season.

It’s price mentioning that ADIB is dedicated to the group through which it operates and prioritises the launch of significant group initiatives that mirror this dedication, such because the “Future Champions League”. This system seeks to reinforce youngsters’s consciousness within the UAE of the significance of working towards sports activities to keep up well being and health, in addition to offering enjoyable expertise for them by the soccer competitions through which they take part with their groups. The financial institution had launched the “Future Champions League” in 2011, which is a soccer match through which greater than 3,000 youngsters from varied faculties take part yearly.

The financial institution has continued its dedication to implement the youth improvement program, which relies on the recruitment, improvement, and enhancement of native expertise. The programme will embrace visits to school schools throughout the nation and finance sports activities packages such because the Nationwide Faculties League for Cricket and the UAE Professional League.

-Ends-

About ADIB

ADIB is a number one Islamic financial institution with greater than AED 133 billion in belongings that was established in 1997 with its shares traded on the Abu Dhabi Securities Change (ADX). Over 1 million prospects profit from its giant distribution community of 70 branches and greater than 500 ATMs. The financial institution additionally provides world-class on-line, cellular and telephone banking providers, offering shoppers with seamless digital entry to their accounts 24 hours a day. ADIB offers retail, company, enterprise, personal banking and wealth administration options. ADIB stays one of many main banks within the recruitment, improvement and promotion of native expertise. The financial institution has one of many highest Emiratisation ratios with greater than 40 p.c of the financial institution’s workforce being UAE Nationals. ADIB has presence in six strategic markets: Egypt, the place it has 70 branches, the Kingdom of Saudi Arabia, the UK, Sudan, Iraq and Qatar.

Named “Finest Islamic Financial institution globally” by The Monetary Occasions’ The Banker publication and Finest Financial institution within the UAE by Forbes, ADIB has a wealthy monitor file of innovation, together with introducing the world’s first digital Islamic financial institution for youth and being the primary financial institution within the UAE to allow account opening by facial recognition. 

For extra data, please go to www.adib.ae or contact:

ADIB
Lamia Khaled Hariz 
Head of Public Affairs 
Edelman 
Simon Hailes
Director of Monetary Communications