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(JTA) — Ben & Jerry’s is just not letting go of its West Financial institution pullout aim with out a battle — with its mum or dad firm.
The enduring ice cream model has filed a lawsuit in opposition to Unilever over its determination final week to promote the Israeli arm of the enterprise to Israel-based franchise, American High quality Merchandise, Ltd., which can proceed to promote Ben & Jerry’s within the West Financial institution.
Ben & Jerry’s says that Unilever’s determination was made with out the model’s board’s consent, and wrote in an announcement on Tuesday that stopping the sale is important to guard “the social integrity that the ice cream model has spent a long time constructing.” The lawsuit will intention to dam the sale.
After publicly critiquing the Unilever transfer final week, the Ben & Jerry’s board voted on Friday to file the go well with, the New York Submit reported.
“It’s a carried out deal,” American High quality Merchandise, Ltd. proprietor Avi Zinger wrote in response. “Unilever selected the morally right, socially simply and principled path when it ensured that Ben & Jerry’s ice cream would at all times proceed to be produced and offered in Israel and the West Financial institution.”
The Ben & Jerry’s board, which has a historical past of social justice advocacy, made the choice to cease promoting its merchandise in what they name “Occupied Palestinian Territory” following Israel’s lethal battle with Hamas in Might 2021. Unilever initially acknowledged that it had little energy over selections made by Ben & Jerry’s board, which makes its latest determination to promote a shock.
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