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Roger Vivier’s marketing campaign video starring Allen Ren hit over 10 million views inside 6 hours.
OVERVIEW
On July 5, French luxurious designer label Roger Vivier introduced homegrown actor and singer Allen Ren as model ambassador for its fall/winter 2022 assortment. The marketing campaign video, by which the star is proven making ready for a primary date, explores how completely different conditions have an effect on our mentality — and even identification. In an announcement, the model famous how Ren’s daring dedication to artwork and aesthetics aligns with its DNA.
NETIZEN REACTION
The marketing campaign hashtags #RogerVivierBrandAmbassador and #Thrilling (扣任心弦) obtained a mixed viewership of 70 million inside 6 hours. The 70-second marketing campaign video starring the actor hit over 10 million views on his personal Weibo account because of his 24.3 million followers. This vital on-line engagement has transformed to gross sales, with the merchandise styled by Ren changing into bestsellers on the group’s Tmall flagship shops and offline boutiques.
VERDICT
For the reason that luxurious shoemaker appointed Chinese language Gen Z musician Ouyang Nana as model ambassador in 2019, the enterprise has efficiently reached younger native consumers and reinvigorated its model picture within the home market. And now this partnership with the actor will help the home attain a wider demographic. Not solely does Ren have a strong fanbase of ladies and ladies, however he may also give Roger Vivier’s males’s merchandise a stronger presence along with his endorsement. Proceed to learn the complete article right here
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