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By CIW Workforce
Chinese language buy of meals, detergent, and different requirements requires a excessive model belief from clients and signifies traits of excessive buy frequency and robust consumer stickiness, in response to a report collectively launched by JD and Financial Each day Information.
In the meantime, a big proportion of consumers initially flip to on-line meals purchasing for a “higher food plan”; they’ve clear well being, diet, security, style, and extra calls for.
Well being has turn into the first consideration for customers in meals choice. Combined grains, low-fat, and low-sugar merchandise have seen speedy progress, with natural licensed merchandise up 110 % year-over-year (YoY) in selection and 78 % YoY in gross sales quantity.
Cooking oil is one other instance as an instance Chinese language customers’ demand in well being below totally different situations. The acquisition proportion of refined oils continues to develop, indicating that Chinese language customers are extra inclined to make their very own choices about totally different oil use situations.
One other phenomen…
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