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Melbourne: Cricket Australia (CA) on Sunday stated it has signed a seven-year cope with Disney Star to broadcast the nation’s cricket matches in India, the game’s largest market on this planet.
As a part of the deal, which commences in 2023-24, Disney Star will televise all internationals matches in addition to the KFC Large Bash League and Weber Girls’s Large Bash League in India.
Disney Star will take over from Sony, who’ve held the Australian rights because the 2017-18 season. In response to CA, the channel’s attain will present “monumental publicity” for Australian cricket and for the board’s business companions in India.
“We’re delighted to announce this new affiliation with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the sport in India and we sit up for working with them to showcase the excellent cricket performed in Australia each summer season,” stated CA CEO Nick Hockley.
“The magnitude of this affiliation is testomony to the enduring rivalry and respect that exists between Australian and Indian groups, the thrill and recognition of WBBL and BBL, and the excessive regard of Australian cricket in India and international markets extra broadly.
“There was vital curiosity in our rights and we’re very grateful to our present rights holder Sony for his or her partnership which is able to proceed all through this season,” he added.
Disney Star additionally lately gained the TV broadcasting rights for the Indian Premier League from 2023-27. PTI AH SG AH SG SG
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