Japanese brewer releases ultra-expensive sake made from hand-cultivated rice

Niigata – A regional sake brewer has launched a product that comes with a hefty price ticket, with a set of two 720-milliter bottles of sake constructed from Japan’s famed Koshihikari rice — cultivated by hand and freed from any chemical substances or synthesized fertilizers — going for an eye-popping ¥330,000.

The unusually excessive price ticket displays the dedication of three individuals from disparate industries who have been decided to create, by way of effort and time, one thing of lasting worth, particularly in an age of mass manufacturing and consumption.