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Divyesh Vithlani (Accenture); Joseph Tan (Romp) and Thomas Mouritzen (Accenture Music)
Credit score: Accenture
Accenture has acquired model and expertise company Romp in Indonesia, amid plans to strengthen artistic capabilities for purchasers throughout Southeast Asia.
Phrases of the alliance will see a staff of greater than 150 workers be part of Accenture Music — the artistic arm of the worldwide system integrator (GSI) previously generally known as Accenture Interactive — in Jakarta to serve shoppers throughout shopper items and companies, telecommunications and monetary companies sectors, plus family-owned conglomerates.
On the coronary heart of the deal is a dedication to “improve” Accenture Music’s model and advertising experience whereas capitalising on areas such because the metaverse in Indonesia.
“Accenture Music goals to be our shoppers’ go-to associate as they reimagine their enterprise to realize long-term development,” mentioned Thomas Mouritzen, Southeast Asia lead at Accenture Music.
“Our deep understanding of customers and companies, mixed with Romp’s excellent model capabilities, will broaden our means to harness the continuing know-how revolution for customers and types. It is a highly effective proposition for our shoppers in search of to win with revolutionary pondering and linked capabilities in Southeast Asia.”
The acquisition comes because the digital promoting market continues to develop in Southeast Asia, with the e-commerce trade estimated to achieve $53.8 billion in 2025.
“The expansion of the digital financial system in Southeast Asia is pushing manufacturers to create significant experiences to fulfill prospects’ wants,” added Divyesh Vithlani, senior managing director and market unit lead throughout Southeast Asia at Accenture.
“Firms are more and more seeking to faucet synthetic intelligence, knowledge and know-how to drive artistic content material. Romp’s experience with Accenture’s scale will allow us to ship this excellence in a means that’s distinctive to the area.”
Based in 2019, Jakarta-based Romp was ranked as one in all Indonesia’s high three artistic businesses in 2021, with experience in model communications, design and digital operations. The company has “efficiently remodeled” manufacturers of all sizes and throughout industries, together with Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Seize, Google and Godrej.
“We’ve at all times believed in harnessing the ability of creativity and serving to shoppers construct sturdy and long-lasting relationships with their prospects,” mentioned Joseph Tan, CEO of Romp.
“We additionally continually elevate ourselves via new pondering strategies and approaches. Becoming a member of Accenture Music will totally converge the model storytelling that we love with Accenture’s tech innovation, enabling us to assist our shoppers actually ship in opposition to limitless alternatives with international influence.”
Romp represents the second acquisition for Accenture Music in Southeast Asia following the buy of Kuala Lumpur-based Entropia in June 2021.
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