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James Kon
Brunei Shell Advertising Firm Sdn Bhd (BSM) yesterday launched its Fill Secure, Really feel Secure 2022 marketing campaign to lift public consciousness on the protection at Shell retail stations and the results of non-compliance which can expose each clients and Service Champions to potential risks, strengthening the compliance tradition throughout all Shell retail stations.
That is BSM’s fourth sequence of the marketing campaign since its first launch in 2014.
The marketing campaign is in cooperation and assist from the Petroleum Authority of Brunei Darussalam (PA).
Held on the PGGMB Constructing, the Fill Secure, Really feel Secure 2022 marketing campaign was launched by Minister of Transport and Infocommunications Pengiran Dato Seri Setia Shamhary bin Pengiran Dato Paduka Haji Mustapha.
BSM Managing Director Muhammad Norshafiee bin Dato Paduka Haji Abdul Jalil in his welcoming remarks highlighted a number of worrying incidents at petrol stations.
Amongst them had been episodes just like the prevalence of flash fireplace when filling up gasoline into containers, Service Champions being struck by a car and being attacked whereas on obligation.
There have been additionally incidents involving filling within the unsuitable kind of gasoline and petrol nozzles being ripped off by a transferring car.
“The numbers till July this 12 months has already surpassed the variety of incidents final 12 months,” Muhammad Norshafiee stated.
“This ought to be adequate to supply a wake-up to all of us. The scenario have to be taken critically as a result of it’s already not ‘enterprise a typical’.
“Due to this fact, the cooperation from all personnel of filling stations is vital for the success of the Fill Secure, Really feel Secure security marketing campaign.”
The managing director added, “It’s plain that tips and rules can be found at each filling station, and shared although posters and social media.
“Nonetheless incidents will proceed to occur if we don’t adhere to the rules and rules.”
He hoped by way of the marketing campaign, Service Champions, and filling stations on the whole, will prioritise compliance with security tips and rules to realize ‘Objective Zero’ or an incident-free situation, and “additional enhance public consciousness on security whereas at filling stations within the nation”.
As a part of the occasion, Pengiran Dato Seri Setia Shamhary handed over Fill Secure, Really feel Secure posters to administration representatives of Shell retail stations to enhance security consciousness on the stations for the general public.
The minister additionally offered the appointment of Retail Well being, Security, and Surroundings Ambassadors to chose filling station personnel.
The protection marketing campaign will probably be held for 4 weeks. Every week will give attention to a unique theme based mostly on widespread incidents at Shell retail stations.
A joint go to to chose Shell retail stations will probably be carried out by BSM, PA, the Security, Well being and Surroundings Nationwide Authority (SHENA) and the Nationwide Street Security Council (MKKTR) to speak to retailers and the general public on the marketing campaign’s goals and functions.
The general public is suggested to hunt the help of Service Champions if they’re uncertain in regards to the security practices at filling stations and to comply with BSM’s social media accounts or go to the BSM web site for the most recent security tips.
BSM additionally urged the general public to contact the BSM Name Centre in the event that they witness non-compliance or unsafe behaviour at stations.
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