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SAP has appointed Rudy Abrahams as the brand new managing director of the Philippines, tasked with enhancing the seller’s “customer-centric and modern method” to driving digital transformation within the nation.
Reporting to Verena Siow — president and managing director of Southeast Asia at SAP — Abrahams goals to construct on the seller’s 27-year historical past within the native market by serving to prospects, companions and communities deal with points akin to enterprise transformation within the cloud, constructing a resilient provide chain and making a sustainable future.
“I’m thrilled that Rudy Abrahams will deliver each his management and deep expertise in enterprise transformation to SAP Philippines,” Siow stated. “His distinctive monitor document and keenness for serving to our prospects, companions and communities run higher, will probably be instrumental in supporting the Philippines and Southeast Asia’s digital economic system and progress.”
Abrahams brings over 25 years of ICT expertise in the private and non-private sector, with experience in large-scale digital transformation and a management model that “places folks first”.
Most lately, Abrahams held the position of vp and head of SuccessFactors throughout Southeast Asia at SAP, the place he was chargeable for driving income, partaking prospects and collaborating with companions towards enterprise outcomes and buyer success.
“The final two years demonstrated how crucial digital applied sciences, akin to cloud and synthetic intelligence (AI), are for enterprise continuity and to thrive amid unsure instances,” Abrahams added. “Within the Philippines alone, we noticed extra companies adopting cloud applied sciences to stay aggressive and be sure that they adhere to the calls for of their end-user prospects.”
The brand new nation chief additionally noticed notable “ongoing initiatives each from the personal and public sectors” which are a part of the Philippines’ digital transformation agenda.
“We imagine that private-public-plural partnerships are integral in attaining the nation’s targets,” he famous. “At SAP, we aspire to be a trusted know-how associate that may allow extra organisations within the nation to rework into clever, sustainable enterprises. Above all — collectively with our prospects and companions — we goal to make a profound and distinctive affect on sustainability.”
Abrahams reaffirmed the seller’s goal of making “a really perfect place for work” and cultivating “each particular person’s skilled and private improvement”. He has additionally ensured that the corporate will “embed variety and inclusion practices” in its processes.
“We all know enterprises within the Philippines have additionally been pushing for office equality, insurance policies, and training,” he stated. “So, I sit up for sharing greatest practices and concepts with our companions and prospects on this space.”
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