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Human rights campaigners on Thursday slammed David Beckham for fronting a shiny publicity marketing campaign praising World Cup host Qatar as “perfection”, regardless of issues over its rights file.
The previous Manchester United, Actual Madrid and England star has appeared in a sequence of movies posted on Qatar Tourism’s web site the place he samples native artwork and meals and visits a desert camp, exclaiming: “That is perfection for me!”
Amnesty Worldwide UK’s head of precedence campaigns, Felix Jakens, mentioned the advertisements have been “simply the newest slick and constructive video about Qatar that David Beckham has put his face to”.
The London-based rights monitor upbraided Beckham for making “no point out of the nation’s appalling human rights file”.
The video marketing campaign has Beckham saying that the Arab state “actually is an unimaginable place to spend a couple of days on a stopover”.
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“I can’t wait to convey my kids again,” he provides.
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Beckham final 12 months signed a deal reportedly value £150 million ($172 million) to advertise the gas-rich Gulf state, which hosts this 12 months’s World Cup. He was appointed a cultural ambassador.
Jakens urged Beckham to make use of his “distinctive profile” to focus on the “horrible abuses” that tens of hundreds of migrant staff have confronted whereas engaged on World Cup multi-billion greenback websites.
Amnesty earlier this 12 months demanded that world soccer’s governing physique FIFA arrange a $440 million fund for “abused” staff in Qatar.
The Arab state has confronted accusations of under-reporting deaths and accidents amongst staff in addition to complaints of unpaid wages.
There are additionally questions over its respect for the rights of ladies and the LGBTQ group.
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The tiny state with conservative Muslim leaders has been within the rights highlight ever because it was awarded the World Cup in 2010.
Critics say Qatar’s progress during the last decade has been combined and that extra strain should be utilized on the nation and FIFA earlier than the primary ball is kicked within the 32-nation event on November 20.
Qatar refutes the variety of deaths of migrant staff reported by some worldwide media and says it has launched a sequence of reforms to its employment rules since being chosen to host the World Cup.
Supply: AFP
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